About Us
1st Americare, LLC is a leading provider of comprehensive home health care services across Northern Virginia, Kentucky, Indiana, and New Jersey. Our mission is to deliver high-quality, personalized care that empowers clients to maintain their independence and quality of life at home. We are looking for a results-driven Digital Marketing professional to take ownership of our digital marketing and lead-generation efforts.
Position Overview
We are seeking a hands-on digital marketer with 6+ years of experience who can independently manage Social Media, Meta Ads, Google Ads, SEO, content, lead generation, and basic creative design/editing.
The ideal candidate is both strategic and execution-focused, with a strong understanding of performance marketing and measurable growth.
Key Responsibilities
- Develop and execute digital marketing strategies across multiple channels.
- Manage and optimize Meta Ads and Google Ads campaigns for lead generation and conversions.
- Develop and manage social media content across Facebook, Instagram, LinkedIn, TikTok, and YouTube.
- Plan content calendars and create engaging posts, Reels, videos, and promotional content.
- Execute SEO and Local SEO, including keyword research, on-page optimization, Google Business Profile, and content optimization.
- Monitor website traffic, leads, CPL, conversions, ROAS, and other key performance metrics.
- Conduct A/B testing and continuously optimize campaigns, audiences, keywords, creatives, and landing pages.
- Create basic graphics and edit short-form videos using Canva, Adobe, CapCut, or similar tools.
- Conduct competitor and market research and identify new growth opportunities.
- Prepare performance reports and provide actionable recommendations.
- Support website content, email marketing, online listings, and other digital initiatives.
Requirements
- 6+ years of hands-on digital marketing experience.
- Strong experience with Meta Ads, Google Ads, SEO, Social Media, and Lead Generation.
- Proven ability to analyze campaign performance and drive measurable results.
- Strong copywriting and content creation skills.
- Experience with Google Analytics, Google Search Console, Meta Ads Manager, and Google Ads.
- Basic graphic design and video editing skills.
- Strong analytical, communication, organizational, and problem-solving skills.
- Ability to work independently and manage multiple priorities.
Healthcare marketing experience and Knowledge of HIPAA-compliant marketing practices is a plus.
How to Apply
Please send your resume, portfolio/work samples, and examples of digital marketing campaigns you have managed. Candidates are encouraged to include measurable results such as lead growth, CPL reduction, ROAS, SEO growth, or conversion improvements.
Please submit:
- Your resume
- A brief cover letter outlining your relevant experience
- Links to social media accounts, campaigns, or portfolio examples you have managed
Compensation & Benefits
- Competitive compensation based on experience.
- Flexible remote work environment.
- Opportunity for growth within a rapidly expanding healthcare organization.
- Performance-based incentives and bonuses may be available.
- Meaningful work supporting patients, families, and healthcare professionals.
We are an Equal Opportunity Employer and welcome applicants from diverse backgrounds and experiences.
Work Location: Remote
