The Social Media Executive is responsible for planning, creating, scheduling and optimising organic social media content across our 13 TPFG brands.
Working closely with Brand Managers, they will build a strong understanding of each brands identity, audiences, points of difference and campaign priorities. They will use this knowledge to create individual campaign calendars and ensure each brand has a distinctive, relevant and consistent social presence.
The role owns the full content process, from campaign planning and idea generation through to copywriting, creative production, approvals, scheduling and publishing. With approximately 13 posts required each working day, the successful candidate must be a highly organised self-starter who can manage a demanding workload and maintain strong attention to detail.
They will use approved AI tools and structured workflows to increase the speed and scale of content production without compromising brand individuality, quality or accuracy. The role will also monitor performance, identify trends and turn findings into practical improvements.
This is primarily an organic social media role, although an understanding of paid social media would be beneficial.
