SIONIQ is looking for a dynamic and people-focused Marketing Executive – CRM to bridge the gap between the sales pipeline and long-term client relationships.
This role goes beyond conventional CRM data management. You will serve as a key point of contact between SIONIQ and its client base, nurturing relationships from the initial demo through deal closure and post-go-live engagement. You will work closely with the Sales, Marketing, and Product teams to ensure clients remain engaged, informed, and connected with the SIONIQ brand.
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Maintain and update client records received from the Sales team.
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Track pipeline stages, including demos scheduled, demos completed, negotiations, and closed deals.
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Ensure accurate, up-to-date CRM data with zero duplication.
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Monitor data quality and maintain complete client engagement histories.
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Plan and execute structured outreach campaigns for product updates, new feature launches, company milestones, and brand communications.
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Manage campaign calendars and track open and response rates.
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Optimize communication based on client segments and campaign performance.
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Follow up with prospects and leads generated through SIONIQ exhibitions and events.
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Build relationships through timely and personalized communication.
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Move qualified prospects into the active sales pipeline.
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Maintain dedicated trackers with complete lead engagement history.
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Coordinate with the Marketing team to receive promotional and branding content.
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Distribute relevant content to the client database through Email and WhatsApp.
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Ensure consistent communication aligned with broader brand campaigns.
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Act as the coordination layer between clients and the Sales team.
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Follow up regularly with sales representatives regarding client updates.
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Identify and flag stagnant deals or inactive leads.
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Ensure no potential lead goes cold.
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Escalate high-priority updates and concerns to the Sales Head proactively.
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Connect with clients after product go-live to collect structured feedback.
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Gather insights on implementation experience, product performance, and overall satisfaction.
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Prepare actionable feedback reports for Sales, Product, and Support teams.
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Build warm, professional, and consistent relationships with clients.
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Maintain meaningful communication beyond transactional sales interactions.
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Engage with clients on relevant updates and milestones.
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Contribute to long-term relationships that encourage referrals, renewals, and brand advocacy.
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Represent SIONIQ professionally at exhibitions, trade shows, and company events.
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Engage with walk-in prospects and capture lead information systematically.
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Be willing to travel domestically for exhibitions, events, and client visits as required.
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Prepare daily, weekly, and monthly reports for the Sales Head.
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Track campaign performance, client engagement, pipeline updates, and key observations.
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Use CRM dashboards to identify trends, concerns, and opportunities.
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Maintain visibility into client accounts actively managed by the Sales team.
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Cross-check CRM records against Sales team inputs.
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Identify discrepancies, missing information, data gaps, and inactive accounts.
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Ensure timely updates and accurate sales activity tracking.
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Bachelor's degree in Business Administration, Marketing, Communications, or a related field.
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3–6 years of experience in CRM management, Marketing, client servicing, or related roles.
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Hands-on experience with CRM platforms such as Zoho CRM, HubSpot, Salesforce, or equivalent.
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Experience with email campaign tools such as Mailchimp or Zoho Campaigns is preferred.
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Knowledge of WhatsApp Business API is an added advantage.
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Comfortable with MS Excel, Google Sheets, data entry, and MIS reporting.
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Strong verbal and written communication skills in English.
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Regional language proficiency is preferred.
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Willingness to travel domestically for exhibitions, events, and client visits.
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CRM Management – Zoho / HubSpot / Salesforce
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Email & WhatsApp Campaign Management
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Lead Nurturing & Pipeline Tracking
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Client Communication & Relationship Management
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MS Excel / Google Sheets / MIS Reporting
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B2B Communication & Brand Representation
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Social Media Content Distribution
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Follow-Up Systems & Calendar Management
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Post-Sales Feedback Collection
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Cross-Functional Team Coordination
