Performance Marketing Manager — E-commerce
Experience: 3–5+ years
Employment: Full-time
Work Mode: On-site / No Remote
We are looking for a Performance Marketing Manager who can independently manage and scale paid advertising for our e-commerce brand.
The ideal candidate should have strong hands-on experience with Google Ads, Google Merchant Center, Meta Ads, conversion tracking, campaign optimization, and e-commerce performance marketing.
This is a performance-driven role where the primary focus will be revenue, ROAS, customer acquisition, and profitable scaling.
Key Responsibilities
- Plan, launch, manage and optimize Google Ads campaigns
- Manage Performance Max, Shopping, Search and remarketing campaigns
- Strong hands-on experience with Google Merchant Center and product feeds
- Manage and optimize Meta Ads — Facebook & Instagram
- Analyze campaign performance and continuously improve ROAS, CPA, CTR, CVR and revenue
- Develop strategies for customer acquisition and retargeting
- Manage daily/weekly advertising budgets based on performance
- Identify winning products, audiences, creatives and campaigns and scale them
- Conduct A/B testing of audiences, creatives, offers and landing pages
- Monitor tracking, pixels, events, conversion API and Google Analytics/GTM
- Coordinate with the creative team for high-performing ad creatives and videos
- Analyze product/category-level performance and recommend where to increase or reduce ad spend
- Prepare weekly and monthly performance reports with clear insights and action plans
- Stay updated with changes in Google Ads, Meta Ads and e-commerce advertising platforms
Required Skills & Experience
- 3–5+ years of hands-on Performance Marketing experience
- Proven experience managing Google Ads + Meta Ads
- Strong knowledge of Google Merchant Center
- Experience with e-commerce/D2C brands is highly preferred
- Strong understanding of ROAS, CAC, CPA, CTR, CPC, CPM, CVR, AOV and LTV
- Experience managing meaningful monthly advertising budgets
- Ability to independently create, optimize and scale campaigns
- Good understanding of Google Analytics 4, Google Tag Manager, Meta Pixel and Conversion API
- Strong analytical and problem-solving skills
- Experience with product feeds, catalogues and e-commerce tracking
- Should be comfortable working with numbers, reports and performance targets
Must Have
We are specifically looking for someone who has actually operated ad accounts themselves.
The candidate should be able to demonstrate:
- Google Ads campaigns they have managed
- Meta Ads campaigns they have managed
- Monthly ad budgets handled
- ROAS achieved
- Experience scaling an e-commerce brand
- Examples of campaigns/products they successfully scaled
please dont apply if you have no realtime Exp
Candidates with agency experience are welcome, provided they have hands-on experience managing and optimizing Google Ads and Meta Ads accounts and can demonstrate measurable results.
Key Performance Metrics
The candidate will be evaluated primarily on:
Revenue Growth → ROAS → CAC → Conversion Rate → Profitable Scaling
Pay: ₹18,000.00 - ₹63,018.82 per month
Work Location: In person
