- Develop and implement the overall digital marketing strategy aligned with business goals.
- Plan and manage campaigns across SEO, Google Ads, Meta Ads, social media, email marketing, content marketing, and other digital channels.
- Manage and optimize paid advertising budgets to improve ROI/ROAS and reduce customer acquisition costs.
- Lead SEO strategy, including keyword research, technical SEO, on-page optimization, content strategy, and link-building.
- Manage the company's social media strategy, content calendar, campaigns, and online brand presence.
- Develop strategies for lead generation, customer acquisition, and conversion optimization.
- Monitor website performance, traffic, leads, conversions, and other marketing KPIs.
- Use tools such as Google Analytics, Google Search Console, Google Ads, Meta Ads Manager, and CRM platforms to analyze performance.
- Prepare weekly/monthly marketing reports and present insights and recommendations to management.
- Conduct market, customer, and competitor research to identify new opportunities.
- Manage content strategy for websites, blogs, social media, email campaigns, videos, and other digital assets.
- Work with sales, design, content, development, and management teams to execute campaigns effectively.
- Manage and guide digital marketing executives/agencies/freelancers and assign responsibilities.
- Plan and manage the digital marketing budget and allocate resources across channels.
- Conduct A/B testing of ads, landing pages, creatives, audiences, and campaigns.
- Stay updated with digital marketing trends, Google algorithm changes, advertising policies, and emerging platforms.
- Ensure consistent brand messaging and online reputation across digital channels.
- Build strategies to improve customer retention, engagement, and lifetime value.
Pay: ₹20,000.00 - ₹25,000.00 per month
Work Location: In person
