Role Overview
The Digital Marketing Specialist will be responsible for planning, executing, and optimizing digital marketing campaigns to generate leads and admissions for Evolve Me's training programs.
This is a hands-on role for someone who understands Meta Ads, Google Ads, content marketing, lead generation, and marketing analytics.
Key ResponsibilitiesLead Generation & Admissions Marketing
- Generate quality leads for Evolve Me courses.
- Plan and execute campaigns to increase admissions.
- Optimize cost per lead and cost per admission.
- Work closely with the admissions team to improve lead conversions.
Meta Ads & Performance Marketing
- Create and manage Facebook and Instagram ad campaigns.
- Monitor campaign performance and optimize for results.
- Conduct audience research and testing.
- Create lead generation and remarketing campaigns.
Google Ads
- Manage Search, Display, and YouTube campaigns.
- Perform keyword research.
- Optimize campaigns for lead generation and conversions.
Content Marketing
- Plan and execute content calendars.
- Create engaging content ideas for Instagram, Facebook, LinkedIn, and YouTube.
- Coordinate with designers and video editors.
SEO & Website Optimization
- Improve website traffic through SEO best practices.
- Optimize landing pages for conversions.
- Monitor website performance and user behavior.
Marketing Analytics
- Track campaign performance.
- Analyze data and generate reports.
- Recommend improvements based on campaign results.
Pay: ₹30,000.00 - ₹40,000.00 per month
Work Location: In person
