Phitany is looking for a Performance Marketing Manager who can plan, execute, and optimise high-impact paid campaigns while driving measurable business outcomes. This role is ideal for a data-driven marketer who thrives in a fast-paced, growth-focused environment and has hands-on experience managing large-scale performance campaigns.
What the Ideal Candidate Looks Like
You are a results-oriented performance marketer with deep expertise in paid acquisition, funnel optimisation, and conversion tracking. You are comfortable managing large budgets, analysing performance data, and continuously experimenting to scale profitable campaigns.
You should have:
- 3–4 years of experience in paid customer acquisition, managing daily ad budgets
- Strong expertise in Meta Ads (Conversions/Sales-focused campaigns)
- Strong expertise in Google Ads (Conversions/Sales-focused campaigns)
- Hands-on experience implementing and validating Meta Pixel and Google Ads conversion tracking
- Hands-on experience with CRM platforms and lead management systems
- Experience integrating and managing WhatsApp API solutions for lead nurturing and customer engagement
- Knowledge of marketing automation workflows, lead scoring, and customer journey mapping
- Excellent written and verbal communication skills
Roles & Responsibilities
- Plan, launch, and manage conversion- and sales-focused campaigns across Meta Ads and Google Ads
- Create daily, weekly, and monthly performance reports with clear insights and recommendations
- Continuously optimise campaigns for cost efficiency, scalability, and ROI while maintaining target CPA
- Take ownership of landing pages and funnels to improve relevance and conversion rates
- Drive growth through continuous audience, creative, and funnel A/B testing
- Collaborate closely with clients, creative teams, developers, and internal marketing teams
- Develop creative briefs, ad copies, and video ad scripts aligned with campaign objectives
- Communicate campaign performance, account health, and strategic recommendations to stakeholders
Preferred qualifications
- Experience working in a Marketing Agency
- Hands-on experience with YouTube Ads optimised for conversions
- Prior client-facing experience
- Basic knowledge of coding or web development
- Copywriting experience for ad creatives, briefs, and video scripts
Pay: ₹30,000.00 - ₹40,000.00 per month
Work Location: In person
