Job Title - Digital eCommerce - Consumer Goods & Services + GN_Industry_CG&S
Management Level: Analyst / Consultant / Manager
Location: Bengaluru / Gurugram / Mumbai
About the Role
We are looking for a high-potential Analyst to join our Digital Commerce capability within the CPG practice. The role focuses on enabling next-generation consumer commerce experiences powered by emerging Agentic Commerce models, AI-driven engagement, and modern MarTech ecosystems.
The ideal candidate should have a strong understanding of digital commerce fundamentals, consumer engagement technologies, marketing technology platforms, and evolving AI/agent-led commerce paradigms. This individual will work closely with strategy, technology, data, and client teams to shape commerce transformation programs for leading global CPG brands.
Key Responsibilities
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Support digital commerce transformation engagements for global CPG clients
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Contribute to solutioning and delivery across commerce, consumer engagement, personalization, and MarTech initiatives
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Research and analyze emerging trends in:
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Agentic Commerce
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AI-assisted buying journeys
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Conversational and autonomous commerce
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Retail media & personalization
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Composable commerce ecosystems
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Support development of value cases and business impact assessments for Agentic Commerce solutions
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Assist in identifying consumer experience transformation opportunities enabled through AI agents and automation
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Contribute to capability development, client POVs, demos, and innovation assets for Agentic Commerce offerings
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Work with cross-functional teams across strategy, analytics, data, experience, and engineering
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Support implementation and optimization of commerce and MarTech platforms
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Analyze consumer journeys, engagement metrics, commerce KPIs, and campaign effectiveness
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Participate in workshops, requirement gathering, and client presentations
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Build competitive intelligence on commerce, AI commerce, and MarTech players
Required Skills & Experience
Must Have
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2–3 years of experience in:
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Digital Commerce
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MarTech
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Consumer Experience / Personalization
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Digital Transformation
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Understanding of modern commerce ecosystems and consumer journey orchestration
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Familiarity with Agentic Commerce concepts, AI-led consumer engagement, and autonomous buying experiences
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Exposure to developing business cases, value realization frameworks, or ROI assessments for digital commerce / AI solutions
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Familiarity with at least one of the following technology ecosystems:
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Salesforce Commerce / Marketing Cloud
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Adobe Experience Cloud
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Shopify
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SAP Commerce
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CDPs and personalization platforms
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Conversational AI / AI orchestration platforms
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Strong analytical and structured problem-solving skills
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Excellent PowerPoint and communication skills
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Ability to work in a fast-paced consulting environment
Good to Have
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Exposure to Generative AI and Agentic AI use cases in commerce
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Understanding of Retail Media Networks and D2C ecosystems
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Knowledge of composable commerce, APIs, or headless architecture
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Experience with analytics tools (GA4, Adobe Analytics, Power BI, Tableau)
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Exposure to AI-enabled consumer engagement and journey orchestration
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Prior consulting or client-facing experience
