Experience: 1–2 Years
Location: Lucknow
About the Role
We are seeking a creative, proactive, and digitally savvy Social Media & Content Marketing Executive to join our marketing team. The ideal candidate should have a passion for storytelling, social media, and emerging digital trends, along with the ability to turn creative ideas into engaging content that builds brand awareness and drives audience engagement.
Key Responsibilities:
- Develop and implement content and social media strategies in line with the company's marketing objectives and brand identity.
- Create engaging and visually appealing content, including social media posts, graphics, videos, reels, website content, email campaigns, and other digital assets.
- Create and maintain monthly content calendars for platforms including Instagram, LinkedIn, Facebook, YouTube, and X.
- Write engaging captions, video scripts, campaign copy, and other marketing communications.
- Research and leverage current social media trends, viral formats, and relevant topics to create timely and engaging content.
- Conceptualize and execute creative campaigns, social media activations, and short-form video content.
- Work closely with graphic designers, video editors, and internal teams to plan and deliver high-quality marketing campaigns.
- Track social media performance and analyze key metrics to understand audience behavior and improve content strategies.
- Keep up with changes in social media algorithms, digital marketing trends, and new content formats.
- Manage online communities by responding to comments, messages, and audience interactions in a timely and engaging manner.
- Contribute to product launches, employer branding initiatives, and other marketing activities through creative and impactful storytelling.
Requirements:
- 1–2 years of experience in social media management, content marketing, digital marketing, or a related field.
- Strong written and verbal communication skills with excellent command of language.
- Creative approach with strong storytelling and content ideation abilities.
- Hands-on experience managing social media platforms and using content scheduling or publishing tools.
- Basic understanding of SEO, content marketing principles, and social media analytics.
- Familiarity with tools such as Canva, Meta Business Suite, Google Analytics, ChatGPT, or other AI-powered marketing tools is an added advantage.
- Ability to manage multiple projects, prioritize tasks, and meet deadlines in a fast-paced work environment.
Preferred Skills:
- Strong creative and visual sense with an understanding of design and aesthetics.
- Knowledge of Instagram Reels, short-form videos, trending content, and viral social media formats.
- Good organizational and project coordination skills.
- Proactive, self-driven, and willing to experiment with new content ideas and creative approaches.
- Passionate about digital media, social platforms, and creating content that connects with audiences.
If you are enthusiastic about social media, storytelling, and creating content that captures attention while delivering meaningful results, we would love to have you on our team!
Benefits:
Pay: From ₹20,000.00 per month
Benefits:
Work Location: In person
