Positioning & Growth
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Define and continuously refine Nasscom DeepTech's positioning and messaging strategy, establishing a distinct voice relative to other accelerators, government platforms, and private ecosystem players.
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Shape the creative direction and messaging strategy for campaigns and content; offering independent recommendations on angles, formats, and narrative to program leads as a strategic partner.
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Own lead generation as a core outcome, converting content, campaigns, and thought leadership into a measurable pipeline of applications, registrations, and partner inquiries across programs.
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Monitor the competitive and ecosystem-marketing landscape (other accelerators, government platforms, global deeptech bodies) to keep Nasscom DeepTech's positioning distinct and its content ahead of the curve.
Content Strategy & Thought Leadership
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Own the content strategy and editorial calendar for Nasscom Deeptech Charter – across flagship programs and events like Future Forge, Deeptech Confluences, Deeptech Club, Emerge 50, Innotrek etc.
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Translate deeptech themes (AI, Quantum, Robotics, SpaceTech, Semiconductor, Biotech, Mobility) and program milestones into narrative that engages our target audience – founders, corporates, investors, GCCs, researchers, policy makers etc.
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Collaborate with the program leads, technical mentors and partners to develop and write thought-leadership assets — position papers, policy/procurement frameworks, and ecosystem insights.
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Shape content and messaging for the all the programs making these resources discoverable and compelling to target audience it is meant for.
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Conceptualize and develop pre- and post-program narrative assets, including ecosystem reports, leader notes, founder spotlights, policy briefs, and newsletter features.
Brand, Campaign & Social Media Management
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Establish and maintain a consistent brand voice, messaging framework, and narrative structure across all program touchpoints, including microsites, executive decks, newsletter and impact reports.
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Lead organic content and campaigns across LinkedIn, X, Instagram, and YouTube; pre-, during-, and post-program — to build ecosystem visibility and drive registration and engagement, in coordination with program leads.
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Draft clear, human-centred copy for press releases, program invitations, and partner announcements
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Design and run end-to-end campaigns, encompassing pre-event teasers, live event coverage, and post-event amplification.
Storytelling & Asset Creation
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Own an evolving founder and ecosystem story series — format (video, written, interactive) to evolve with the charter — including interviews, technology demos, and program highlight reels, coordinating with designers /videographers/ agencies as needed.
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Own content and messaging for ecosystem recognition programs — Emerge 50 and DeepTech Champions — Spotlight (category narratives, nomination outreach copy, announcement comms).
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Create visual assets, speaker cards, event invites, campaign banners, and presentation decks using tools like Canva, or coordinate with external graphic designers for high-end creatives.
Community, Stakeholder & Agency Collaboration
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Manage WhatsApp communities and founder cohorts to ensure timely event updates, network connections, and ongoing engagement without spamming.
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Support executive advocacy by developing high-quality narratives, briefs, and speaking notes for program leaders.
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Brief and manage social media agencies, PR/communications partners, and collaborate the central Nasscom Communications team to maximize media coverage and campaign reach.
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Track campaign conversion rates, registration metrics, website traffic, and community engagement to continuously optimize messaging and content strategy.
