Job Description
Position: Sales Operation Manager
Location: Siliguri
Experience Required
Minimum 5 years of experience in the FMCG industry, preferably in tea, food, or beverage products.
Qualification
- Bachelor's degree in Business Administration, Commerce, Marketing, or a related field.
- Strong knowledge of FMCG sales operations and distribution management.
- Proficiency in MS Excel and sales reporting.
Job Summary
We are looking for an experienced and result-oriented Sales Operation Manager to manage and coordinate the complete sales operations of the company. The ideal candidate should have strong experience in handling field sales teams, distributor management, sales coordination, and order execution. The role requires close coordination with the sales, warehouse, logistics, accounts, and dispatch teams to ensure smooth business operations from order generation to final product delivery.
Key Responsibilities -:
Sales Team Management
- Monitor and track the daily activities of the field sales team.
- Review daily sales targets, achievements, productivity, and market coverage.
- Conduct regular follow-ups with sales executives to ensure target accomplishment.
- Analyze individual and team performance and recommend corrective actions.
- Guide and mentor the sales team to improve productivity and sales effectiveness.
- Ensure timely submission of daily sales reports and market feedback.
Sales Operations
- Manage the complete sales cycle from order booking to product dispatch.
- Coordinate with the warehouse and dispatch teams to ensure timely order fulfillment.
- Ensure accurate order processing and proper documentation.
- Monitor pending orders and resolve operational bottlenecks.
- Coordinate with logistics for timely delivery of products.
Distributor Management
- Develop and maintain strong relationships with distributors and channel partners.
- Handle distributor onboarding, performance monitoring, and issue resolution.
- Negotiate commercial terms, schemes, and business requirements with distributors.
- Monitor distributor stock levels and replenishment planning.
- Ensure distributor compliance with company policies and payment terms.
Sales Coordination & Process Improvement
- Identify gaps in existing sales processes and implement improvements to enhance efficiency.
- Develop and maintain standard operating procedures (SOPs) for sales operations.
- Coordinate with cross-functional departments including Warehouse, Accounts, Purchase, and Management.
- Support the implementation of new sales initiatives and operational strategies.
- Ensure smooth communication between field teams and the head office.
Reporting & MIS
- Prepare daily, weekly, and monthly sales reports.
- Analyze sales trends, target achievement, product performance, and market data.
- Present sales performance reports to management with actionable insights.
- Maintain accurate sales records and dashboards.
Other Responsibilities
- Resolve customer and distributor queries in coordination with relevant departments.
- Ensure timely collection of sales-related documents and approvals.
- Assist management in planning sales strategies and business expansion.
- Perform any other sales and operational responsibilities assigned by management.
Required Skills
- Strong leadership and team management skills.
- Excellent communication and negotiation abilities.
- Strong analytical and problem-solving skills.
- Ability to handle multiple tasks and work under pressure.
- Good knowledge of FMCG distribution and sales operations.
- Proficiency in MS Excel, reporting, and sales MIS.
- Strong coordination and organizational skills.
Preferred Candidate Profile
- Minimum 5 years of experience in FMCG sales and sales coordination.
- Experience in managing field sales teams and distributors.
- Proven ability to improve sales processes and operational efficiency.
- Hands-on experience in coordinating end-to-end sales operations, from order booking to product dispatch.
- Ability to work collaboratively with cross-functional teams and drive business growth.
Pay: ₹20,000.00 - ₹40,000.00 per month
Work Location: In person
