Marketing Data & Insights Analyst - Remote (India-based) | Full-time
We're hiring a remote Marketing Data & Insights Analyst for a UK-based dental practice. You'll turn marketing, sales, and operations data into clear monthly reports that show where marketing spend is working, where it isn't, and how to grow the practice more efficiently.
What you'll do:
- Track cost per lead (CPL) and cost per acquisition (CAC) across Meta, Google Ads, and Instagram
- Analyze conversion rates from lead → consultation → treatment
- Cross-reference marketing targeting with local demographics to spot mismatches between ad spend and actual demand
- Pull appointment/chair utilization data from Dentally and compare against lead volume
- Benchmark local competitor pricing and positioning
- Deliver a monthly report with clear, prioritized recommendations for practice leadership
What we're looking for:
- 3+ years in marketing analytics, digital marketing reporting, or data analysis (healthcare/dental/appointment-based business experience a strong plus)
- Hands-on experience with Meta Ads Manager and Google Ads reporting
- Strong Excel/Google Sheets skills; BI tools (Looker Studio, Power BI) a plus
- Understanding of marketing funnel metrics (CAC, LTV, conversion rates)
- Ability to translate data into plain-English recommendations for non-technical stakeholders
- Strong written English; comfortable working independently with monthly deadlines and UK time-zone overlap
Pay: ₹500,000.00 - ₹1,000,000.00 per year
Benefits:
Work Location: Remote
