ANVIN ENGINEERS PVT. LTD.
Manufacturer & Exporter of Welding Positioners, Rotators, Manipulators, Columns & Booms,
Customized SPMs and Heavy Fabrication Equipment
F-2 Block, Plot No. 19/1, MIDC Pimpri, Pune – 411018, Maharashtra, India
JOB DESCRIPTION – MARKETING MANAGER
Job Title
Marketing Manager
Department
Marketing & Business Development
Reports To
Director
Location
MIDC Pimpri, Pune, Maharashtra (with domestic & occasional international travel)
Employment Type
Full-Time, Permanent
Experience Required
8–12 years, of which minimum 5 years in a managerial/leadership marketing role, preferably in capital goods / SPM / welding equipment / heavy engineering industry
Educational Qualification
B.E./B.Tech (Mechanical/Production/Electrical) preferred, with MBA in Marketing/International Business
Company Overview
Anvin Engineers Pvt. Ltd. is a Pune-based manufacturer, supplier and exporter of Welding Positioners, Welding Rotators, Welding Manipulators, Columns & Booms, and Customized Special Purpose Machines (SPMs), along with Head Stock & Tailstock Positioners, Plate Welding Machines, Hydraulic Anti-Drift Systems, Weld Overlay Cladding Stations, Industrial Cranes & Hoists, Material Transfer Trolleys, Rolling Stock Equipment and Industrial Heavy Fabrication solutions. The company also provides Laser Cutting and Fabrication job-work services and serves a diverse base of industrial and engineering clients across India and overseas.
Position Summary
The Marketing Manager will be responsible for driving Anvin Engineers' brand visibility, lead generation, and market expansion across its range of welding positioners, rotators, manipulators, SPMs and heavy fabrication equipment. The role requires a blend of technical/industrial product understanding (B2B capital equipment) and strong marketing, digital, and customer relationship management skills to grow the company's presence in domestic and export markets.
Key Responsibilities
- Develop and execute the annual marketing strategy and budget aligned with the company's sales and business growth targets for welding automation and heavy fabrication equipment.
- Identify new market segments, industries (e.g., boiler manufacturing, pressure vessel, shipbuilding, wind energy, oil & gas, chemical plant fabrication) and geographies for business expansion, including export markets.
- Plan and manage participation in domestic and international trade fairs/exhibitions (e.g., IMTEX, EXCON, Weld Expo) to generate leads and enhance brand visibility.
- Oversee digital marketing initiatives — website content and SEO, LinkedIn and other B2B social media, email campaigns, and online lead generation for industrial buyers.
- Develop product literature, technical brochures, case studies, catalogues and presentations in coordination with the design/engineering team.
- Generate, qualify and nurture leads/enquiries and coordinate with the sales team for conversion, ensuring a healthy sales pipeline.
- Conduct competitor analysis, market research and customer feedback surveys to identify positioning opportunities and pricing strategy inputs.
- Build and maintain relationships with key accounts, EPC contractors, dealers, distributors and channel partners in India and abroad.
- Coordinate with the design/production team to align marketing communication with product capability, customization options and delivery timelines.
- Track marketing ROI, enquiry-to-order conversion ratios, and prepare periodic MIS/reports for management review.
- Support tender/enquiry documentation, techno-commercial proposals and CRM/database management for customer records.
- Represent the company at industry associations, technical seminars and customer visits to strengthen the Anvin brand in the welding/fabrication equipment industry.
Key Skills & Competencies
- Strong understanding of B2B/industrial capital equipment marketing (preferably welding equipment, SPM, or heavy engineering machinery).
- Proven experience in lead generation, exhibition management, and export market development.
- Excellent communication, presentation and negotiation skills.
- Proficiency in digital marketing tools, CRM software, and MS Office/PowerPoint for technical proposals.
- Ability to read and understand technical/engineering product specifications and translate them into customer-facing marketing content.
- Strong analytical ability for market research, pricing and competitor benchmarking.
- Willingness to travel extensively for client visits, exhibitions and market development.
- Team leadership and cross-functional coordination skills (with sales, design and production teams).
Desired Candidate Profile
- 8–12 years of overall marketing/business development experience, with at least 3 years in a managerial capacity.
- Prior experience in welding equipment, machine tools, SPM, material handling, or heavy fabrication industry strongly preferred.
- Exposure to export/international business development is an added advantage.
- Engineering background (Mechanical/Production/Electrical) with an MBA in Marketing is preferred.
What We Offer
- Opportunity to lead marketing for a well-established, growing manufacturer of niche welding automation and SPM equipment.
- Exposure to domestic and international industrial markets and key accounts.
- Collegial, engineering-driven work culture with growth opportunities.
For applications, please contact: [email protected] | 8669668004
Pay: ₹850,000.00 - ₹1,200,000.00 per year
Benefits:
- Cell phone reimbursement
- Provident Fund
Language:
- English HINDI MARATHI (Preferred)
Location:
- Chinchwad, Pune, Maharashtra (Preferred)
Work Location: In person
