Job Description – Digital Marketing Specialist
Key Responsibilities:
· Content Creation & Management: Develop engaging and relevant content for social media platforms, blogs, and websites to attract and engage the target audience.
· Social Media Marketing: Manage, monitor, and optimize the company’s presence and campaigns across various social media platforms.
· Search Engine Optimization (SEO): Conduct keyword research and support optimization of website content to improve search engine rankings.
· Email Marketing: Assist in creating and executing email marketing campaigns and newsletters for leads and customers.
· Paid Advertising (SEM): Support planning, execution, and optimization of paid advertising campaigns, including Google Ads.
· Analytics and Reporting: Track marketing performance using tools such as Google Analytics, Analyze data, and share actionable insights.
· Website Optimization: Assist in optimizing website pages and landing pages to enhance user experience and conversion rates.
· Research & Trends: Conduct market and competitor research and stay updated on emerging digital marketing trends and tools.
· Cross-functional Collaboration: Work closely with design, development, and sales teams to ensure aligned and effective marketing efforts.
Pay: ₹80,000.00 - ₹100,000.00 per month
Work Location: In person
