To create a balanced merchandise assortment for retail stores based on consumer preference and brand image. The ideal merchandise mix for retail stores based on design selection, price grid, styling grid, and option plan should aim at maximizing full price sell-through at stores.
American Eagle is one of the worlds largest denim brands among youth and an upcoming brand in India. The aim is to position AE in India as the most exciting denim led lifestyle brand and appropriate the space of a cool dynamic brand for Young Indians. AE is established as a brand with true international credentials.
Major challenges:
1. Creating the appropriate merchandise grid for each store
2. Buying as per the Brand, Market and trends
3. Allocators challenge - achieving a higher full-price sell- thru, controlling inventory (optimum working),
4. Competition mapping
5. Maintaining Brand GP%
6. Regional / Store visits - Quarterly
KRA (Accountabilities) (Max 1325 Characters)
Supporting Actions (Max 1325 Characters)
KRA1
Merchandise assortment plan for all stores
1. Create appropriate buying plan for assigned category as per Sales targets
2. Set ARP targets for product categories
3. Create Option plan and conduct depth analysis
4. Formulate Stock to Sale plan for a season - EOM / BOM
5. Creating/Buying Flash Line as per the current trends for A+ Stores (Long term)
KRA2
Monthly Target setting for each category
1. Breaking up of Monthly targets into product category
2. Target Vs achievement
3. Merchandise plan report
4. Product performance L2L
KRA3
Inventory Management
1. Ensure Ideal stock cover for each product category is maintained.
2. Dormancy within specified norms
3. Pullback within specified norms
4. Sell thru reports on Excel for Week1, week2 sales
5. Sell Through Report with visual Imagery
KRA4
Stock & sale plan
1. Product category wise dispatch plan
2. Planned Vs actual
3. Allocation plan for each store as per dispatch plan and size wise analysis
4. Tracking allocation vs actual dispatches
KRA5
Market Intelligence
1. New launches (competition product / window / schemes)
2. Competition Mapping
3. Training (Merchandise, Product & VM related)
4. Estimation of market, product & design trends
KRA6
Retail Design Brief
Designing a retail brief to Intl Team - Current Trends & learning of past seasons
KRA7
Integration with space planning
Working in close co-ordination with retail planner & VM to align on merchandise & VM norms.
