About the Company
Udyogkart is a B2B, tech-enabled, managed platform for metal procurement, serving Micro, Small & Medium Enterprises (MSMEs) and corporates across India.
We operate as a one-stop solution for all metal requirements—delivering any metal, in any shape, size, and quantity. Udyogkart ensures competitive pricing, best-in-class quality checks, and pan-India delivery through a strong logistics network.
To further enable business growth, we also provide flexible and convenient financing solutions for metal procurement through our financial partners.
Key ResponsibilitiesContent Creation & Brand Building
- Develop engaging and relevant content for Udyogkart's digital channels, with a strong focus on B2B and industrial audiences.
- Create compelling content that simplifies complex metal procurement and industrial concepts.
- Develop creative content ideas proactively to strengthen Udyogkart's brand presence and engagement.
- Maintain a consistent brand voice and visual identity across all communication.
Social Media Management
- Plan, create, and publish content across LinkedIn and Instagram.
- Develop LinkedIn posts, carousels, founder-led content, and other formats to build Udyogkart's B2B brand authority.
- Create Instagram reels, creatives, and visual content that makes the brand engaging and relatable.
- Monitor social media performance and identify opportunities to improve reach, engagement, and brand awareness.
B2B Marketing Collaterals
- Create professional brochures, presentations, one-pagers, sales decks, and other marketing collaterals.
- Develop sales and marketing material that effectively communicates Udyogkart's products, services, and value proposition.
- Work closely with the Sales team to understand their requirements and create relevant customer-facing content.
Content Strategy & Ideation
- Generate fresh content ideas and concepts on a regular basis.
- Stay updated with B2B content trends, social media formats, and industry developments.
- Research competitors and relevant B2B brands to identify new content and marketing opportunities.
- Take ownership of content from ideation and execution to publishing and performance tracking.
Cross-functional Coordination
- Work closely with the Founders, Sales, and other internal teams to understand business objectives and convert them into effective marketing communication.
- Develop content around customer requirements, industry trends, products, applications, and business use cases.
- Ensure timely execution of marketing campaigns and content initiatives.
Skills Required
- Excellent English writing and communication skills.
- Strong creative thinking and content ideation abilities.
- Good understanding of LinkedIn and Instagram content formats.
- Proficiency in Canva, Figma, Adobe, or similar design tools.
- Ability to create professional and visually appealing marketing collaterals.
- Strong understanding of B2B content and digital marketing.
- Good research and storytelling skills.
- Strong organizational and multitasking abilities.
- Ability to work independently and take ownership of assigned projects.
- Quick learning ability with strong grasping and comprehension skills.
- Knowledge of SEO, email marketing, or video editing will be an added advantage.
Pre-requisites
- 1–2 years of experience in Digital Marketing, Content Creation, Social Media Management, or a related role.
- Experience in B2B, industrial, manufacturing, technology, or similar sectors will be an added advantage.
- Graduate in any discipline.
- Candidates with a strong portfolio of content, social media work, or marketing collaterals will be preferred.
- Strong proficiency in written English.
- Immediate joiners will be preferred.
- Ability to work from Mumbai.
- Passion for content, branding, and digital marketing with a strong willingness to learn and experiment.
Job Type: Full-time
Pay: From ₹180,000.00 per year
Compensation Package:
Work Location: In person
