Role Overview:
The Social Media Operations Manager will be responsible for the day-to-day management of all social media activities, ensuring timely publishing of content, active community engagement, campaign execution, and real-time response to emerging social media situations. The role requires strong operational control, audience interaction management, and the ability to handle crisis communication effectively.
Key Responsibilities:
- Manage the day-to-day operations of all official social media platforms.
- Schedule and publish approved content across social media channels in accordance with the content calendar.
- Monitor comments, direct messages, mentions, and audience engagement on a real-time basis.
- Handle community interactions professionally and escalate sensitive or critical issues to the appropriate authority.
- Ensure timely execution of social media campaigns, promotions, and digital initiatives.
- Track platform activity and engagement trends to support campaign optimization.
- Deliver real-time crisis management by identifying, escalating, and responding promptly to adverse social media situations, negative publicity, misinformation, or reputation-related concerns.
- Coordinate with the content, creative, and strategy teams to ensure smooth campaign implementation.
- Maintain records of social media activities, moderation actions, and engagement reports.
- Support periodic reporting on post performance, audience engagement, and operational metrics.
Qualification & Experience:
- Graduate in any discipline from a recognized university.
- Minimum 3 years of relevant experience in social media operations, community management, digital engagement, or social media moderation.
Required Skills:
- Working proficiency in social media scheduling, moderation, and reporting tools.
- Strong understanding of platform-specific publishing workflows and engagement practices.
- Excellent written communication and audience interaction skills (English, Hindi & Assamese mandatory).
- Ability to manage high volumes of social interactions in a professional manner.
- Quick decision-making and escalation handling during sensitive or crisis situations.
- Strong organizational skills and attention to detail.
Preferred Competencies:
- Experience in tourism, hospitality, government, public sector, or destination-marketing assignments.
- Familiarity with Meta Business Suite and other social media management platforms.
- Ability to work in a fast-paced environment with real-time response requirements.
Pay: ₹30,000.00 - ₹35,000.00 per month
Work Location: In person
