Role Summary
The Digital Marketing Executive – Performance Marketing will be responsible for planning, executing, and optimizing paid digital campaigns to drive traffic, lead generation, and online sales for Helvetica. The role requires hands-on experience in Meta Ads, Google Ads, campaign optimization, audience targeting, and performance analysis to maximize ROI across digital platforms.
KRA: Task / Activities
- Plan, execute, and optimize paid campaigns on Meta (Facebook & Instagram), Google Ads, and other digital platforms.
- Monitor campaign performance and optimize budgets to achieve ROAS and CPA targets.
- Conduct keyword research, audience segmentation, and competitor analysis.
- Manage retargeting and remarketing campaigns.
- Coordinate with the creative team for ad creatives, banners, and landing pages.
- Track campaign performance using Google Analytics, Meta Business Suite, and oogle Tag Manager.
- Generate weekly and monthly performance reports with actionable insights.
- Optimize conversion rates through A/B testing of creatives, audiences, and landing stages.
- Stay updated on digital marketing trends, platform updates, and best practices.
- Collaborate with the e-commerce team to drive online revenue growth.
KPI: Performance Metrics
- Return on Ad Spend (ROAS).
- Cost Per Acquisition (CPA).
- Conversion Rate.
- Click-Through Rate (CTR).
- Lead/Sales Generation.
- Campaign ROI.
- Website Traffic Growth.
- Timely reporting and campaign optimization.
Required Skills
- Google Ads Campaign Management
- Meta Ads (Facebook & Instagram)
- Google Analytics (GA4)
- Google Tag Manager
- Performance Marketing Strategy
- Campaign Optimization
- Audience Targeting & Retargeting
- MS Excel & Reporting
Preferred skills
- Experience with Shopify or E-commerce Platforms
- SEO & SEM Fundamentals
- Google Merchant Center
- Email Marketing Tools
- Canva or Basic Creative Understanding
- Conversion Rate Optimization (CRO)
Pay: ₹30,000.00 - ₹35,000.00 per month
Work Location: In person
