Social Media Executive – Job Description
Key Responsibilities:
* Manage and oversee the company's social media accounts, including Instagram, Facebook, LinkedIn, X, and other relevant platforms.
* Plan, create, schedule, and publish engaging content such as posts, reels, stories, videos, and campaigns.
* Develop and execute social media strategies to enhance brand awareness, audience engagement, and lead generation.
* Collaborate with the marketing, content, and design teams to create compelling digital content.
* Monitor social media trends, competitor activities, and emerging platforms to identify growth opportunities.
* Manage online communities by responding to comments, messages, and customer queries in a timely and professional manner.
* Plan and coordinate promotional campaigns, contests, influencer collaborations, and product launches.
* Track, analyze, and report on social media performance using analytics tools and recommend improvements.
* Assist in running paid social media campaigns and optimize performance based on campaign objectives.
* Ensure all content aligns with the company's brand voice, guidelines, and marketing goals.
* Stay updated with the latest social media algorithms, best practices, and digital marketing trends.
Requirements:
* Bachelor's degree in Marketing, Communications, Business Administration, or a related field.
* 1–3 years of experience in social media management or digital marketing (Freshers with a strong portfolio and relevant skills may also apply).
* Strong understanding of major social media platforms and content strategies.
* Proficiency in social media management and analytics tools.
* Basic knowledge of graphic design and video editing tools such as Canva or Adobe Creative Suite is an added advantage.
* Excellent written and verbal communication skills.
* Creative thinking, strong organizational skills, and the ability to manage multiple projects simultaneously.
* Ability to work independently and collaboratively in a fast-paced environment.
* Passion for digital marketing and staying ahead of industry trends.
Pay: ₹20,000.00 - ₹35,000.00 per month
Work Location: In person
