About Parké
Parké is a smart parking and mobility technology company building solutions that make parking simpler, more accessible, and technology-driven. We are looking for a creative and performance-driven marketing professional to take ownership of Parké's digital presence and marketing activities.
Role Overview
We are looking for a Social Media & Digital Marketing Manager who can independently handle Parké's overall digital marketing activities, including social media management, Meta performance marketing, content creation, copywriting, creative campaigns, and brand growth.
The ideal candidate should be creative, hands-on, trend-aware, and performance-oriented, with the ability to take an idea from concept to execution.
Key Responsibilities
- Manage Parké's Instagram, Facebook, LinkedIn, YouTube, and other relevant platforms.
- Develop and maintain monthly content calendars.
- Create and coordinate posts, reels, stories, carousels, videos, and campaigns.
- Monitor social media trends and develop relevant content.
- Manage audience engagement, comments, and messages.
- Improve organic reach, engagement, and brand visibility.
Meta Performance Marketing
- Plan and execute campaigns through Meta Ads Manager.
- Run campaigns for lead generation, customer acquisition, brand awareness, app promotion, and business partnerships.
- Manage audience targeting, retargeting, and campaign optimization.
- Monitor CPC, CPM, CTR, CPL, conversions, and ROAS.
- Conduct A/B testing of creatives, copy, audiences, and campaigns.
- Optimize advertising budgets based on performance.
Content & Copywriting
- Write engaging social media captions and advertising copy.
- Create website, blog, campaign, promotional, and marketing content.
- Develop creative concepts for digital campaigns.
- Convert Parké's products and features into simple, engaging customer-focused content.
- Maintain a consistent brand voice across marketing channels.
Creative Marketing
- Develop concepts for reels, promotional videos, social media creatives, and campaigns.
- Work with designers/video editors or create basic creatives independently using tools such as Canva, CapCut, etc.
- Identify trending formats and adapt them for Parké.
- Support offline and online marketing campaigns when required.
Brand & Growth
- Develop campaigns to increase Parké's visibility and customer acquisition.
- Support B2B marketing for commercial properties, restaurants, retailers, parking operators, and other business partners.
- Research competitors and identify new marketing opportunities.
- Plan and execute promotional campaigns, partnerships, and marketing initiatives.
Analytics & Reporting
- Track social media and campaign performance.
- Prepare weekly/monthly marketing reports.
- Analyze campaign results and identify opportunities for improvement.
- Make data-driven decisions to improve marketing performance and ROI.
Required Skills
- 2–5 years of experience in social media, digital marketing, performance marketing, or a related field.
- Hands-on experience with Meta Ads Manager.
- Strong knowledge of Instagram, Facebook, LinkedIn, and YouTube.
- Excellent content writing and copywriting skills.
- Strong understanding of digital advertising and audience targeting.
- Creative mindset with strong knowledge of current social media trends.
- Ability to independently plan and execute marketing campaigns.
- Basic knowledge of Canva, CapCut, Adobe, or similar tools is an advantage.
- Good analytical and communication skills.
Preferred Experience
Candidates with experience in startups, technology, mobility, SaaS, consumer apps, marketplaces, or local businesses will be preferred.
Experience in Reels, short-form video content, UGC-style content, performance creatives, and growth campaigns will be an added advantage.
Who We Are Looking For
We are not looking for someone who only schedules social media posts.
We need someone who can think like a marketer, create like a creative, execute like a growth professional, and measure like a performance marketer.
You will have ownership of Parké's digital marketing and will work closely with the founders and business team to build the brand and drive growth.
Key Performance Areas
- Social media growth
- Content quality and consistency
- Brand awareness
- Lead generation
- Customer acquisition
- Meta Ads performance
- Campaign ROI
- Organic reach and engagement
- Marketing-driven business opportunities
Compensation & Work Schedule
Salary: ₹20,000 – ₹25,000 per month
Employment: Full-Time
Weekly Off: 1 day
Location: Kochi, Kerala
How to Apply
Interested candidates can send their CV and portfolio/work samples to:
Email: [email protected]
Candidates are encouraged to share examples of previous social media work, Meta Ads campaigns, content, reels, creatives, or marketing campaigns along with their CV.
Pay: ₹20,000.00 - ₹25,000.00 per month
Work Location: In person
