Senior Sales & Marketing Manager – Agricultural Implements
Company: Punjab Engineers / Khalsa Brand
Location: Punjab / North India – Field Based
Experience: 10+ Years in Agricultural Implements / Farm Machinery Sales
Employment Type: Full-Time
Industry: Agricultural Machinery & Implements
About the Role
We are looking for an experienced and result-oriented Sales Professional with 10+ years of proven experience in selling agricultural implements, farm machinery, tractors, or related agricultural equipment.
The ideal candidate should have a strong dealer network, farmer connections, market knowledge, and a proven track record of achieving sales targets.
This is not an entry-level sales position. We are looking for someone who can generate business independently and deliver measurable sales growth.
Key Responsibilities
- Develop and achieve monthly, quarterly and annual sales targets.
- Build and manage a strong network of agricultural implement dealers and distributors.
- Generate sales through dealers, distributors, farmers, contractors, FPOs, sugar mills and institutional customers.
- Expand the company's presence into new districts and states.
- Identify high-potential markets for potato, sugarcane, maize, wheat and other agricultural implements.
- Conduct farmer demonstrations, field trials and product demonstrations.
- Develop relationships with tractor dealers, agricultural machinery dealers and large farmers.
- Monitor competitors, pricing, products and market activities.
- Generate enquiries and convert them into actual orders.
- Manage dealer appointments and dealer performance.
- Coordinate with production, service and management teams for timely delivery and customer satisfaction.
- Provide regular market feedback and sales reports to management.
- Participate in agricultural exhibitions, farmer meetings, dealer meets and demonstrations.
- Take responsibility for sales results, not just field visits.
Required Experience
Mandatory:
- Minimum 10 years of experience in agricultural implements / farm machinery sales.
- Proven history of achieving strong sales numbers.
- Existing relationships with agricultural implement dealers and distributors.
- Good understanding of tractor horsepower, implements, farm operations and agricultural markets.
- Strong negotiation and communication skills.
- Willingness to travel extensively.
- Ability to independently develop new territories and customers.
Preferred Background
Candidates currently or previously working with companies such as:
- Agricultural implement manufacturers
- Tractor companies
- Farm machinery companies
- Potato machinery companies
- Sugarcane machinery companies
- Tillage implement manufacturers
- Planter manufacturers
- Harvesting machinery companies
- Sprayer manufacturers
- Agricultural equipment dealerships
We Prefer Candidates Who Can Demonstrate
Experience is important, but sales performance is more important.
During the interview, candidates should be able to demonstrate:
- Previous annual sales achieved
- Monthly/annual targets handled
- Dealer network developed
- Number of active dealers
- Territories handled
- Products sold
- Average ticket size
- New dealers generated
- Major customers acquired
- Best sales achievement in a single year
Compensation
Salary: ₹3.5–5lakh per annum, depending on experience and proven performance.
Additional:
- Performance-based sales incentives
- TA/DA / approved field expenses
- Mobile/communication allowance as applicable
- Annual performance bonus
- Additional incentives for achieving/exceeding sales targets
High-performing candidates with an exceptional sales record can be offered a higher package.
Performance Expectations
The selected candidate will be given clear sales targets and territory responsibility.
The company is looking for a sales leader who can:
Bring dealers → Generate enquiries → Convert orders → Achieve sales → Expand the market.
Candidates who are only experienced in field visits but do not have a proven sales record are not preferred.
Pay: ₹30,000.00 - ₹40,000.00 per month
Benefits:
Work Location: In person
