Purpose of the Role
1) Implementation of sales and marketing strategy to achieve growth year on year with increase in market share and development of new markets through introduction of new products and new markets
2) Retain and increase the business with the existing customers(key accounts) to meet their needs and thereby achieve the fiscal target in both foundry.
3) Improve / Increase the sales through new product development, Product Mix, New Special Grade & Value addition.
Responsibilities & Accountabilities
Implement long term and short term strategic road map for sustenance, growth of the Company in terms of increased sales and market share for Foundry across multiple geographies
Plan and manage key accounts, & to build and maintain profitable long-term relationships with customers for increase sales and to develop new customers and there by achieve higher market share.
Evolve and implement export strategy and to identify key markets and Agents’ network to increase export turnover.
Manage sales and marketing budget and ensure ROI on all activities
Continuous mail, follow up with customer on Accounts Receivable - to collect payment on Time / Periodic Weekly / Monthly followup with cutomer on payment receivable and account reconciliation.
Track the achievement of healthy targets for sales of casting( value added and non value added) and monitor implementation with the sale and marketing plan to achieve targets. / Monitoring Target Vs Actual on Sales from Foundry division to meet management goal.
Acting as the main point of contact between key clients and internal teams. / Focussed KAM (customer wise) to bridge between CFT and Customers.
Maintain cordial relationship with key customers for regular schedule & new parts to convert the Quote into order. KAM to ensure high satisfaction level with customers towards service & delivery.
Expand the relationships with existing customers by continuously proposing solutions that meet their objectives
Addressing and resolving key clients’ complaints. / Timely addressing and resolving customer pain points w.r.t QCD (Qulaity,Cost,Deliverry).
Analysis of Global Market trend in each segment
Receiving more RFQ from existing / new customers with all required documents
Establish agreements with discussion from legal department / contracts with customers / Review and Coodinate between cutomer and LMW's leagal team to sign off Business Contracts.
Documents (drawings / spec / Qty) to be clarify / discuss with internal team on requirement and share to concerned department through ORACLE / RFQs to be entered into CRM with all necessary documents (Drawings / 3D model (if available) / Technical Data Sheet or Customer Supply Specification etc.).
Receive feasibility and costing with details break up from respective departments and ensure completion of the quote.
Create quote and submit to customers within agreed lead times
Maintain cordial relationship with key customers for regular schedule & new parts to convert the Quote into order
Approve the order terms and conditions as per Quote for new customer / agreement on Existing customer
Create customer Master for new customer and item code for new parts in our system
Book regular / Project /New development orders into our system with all requirements
Share detailed time plan for new development parts and order acknowledgement for both new & existing customer
Work with team and prepare MDS , execute the tasks with the team and ensure to offer & ship the castings on time. / To prepare and issue MDS and review the progress of MDS against committed delivery date with planning & manufacturing to ensure OTD.
Get feed back and approval for new parts from customer to produce Pilot & serial production. / Coordinate with customer for FAI approval and customer clearance to proceed with pilot and serial order production.
Warehouse stock and transit stock for all Customers arrangements updating of customers on logistics movement and ensure DEMS booking in to system / Conduct weekly customer call to update on progress of open order status and update on intransit & warehouse stock details.
Collect NCR / Rejection details from customer and coordinate for DEMS booking in system.
Ensure adherence to Business Excellence processes in all activities related to the sales and marketing function, through training, practicing, audits and corrective actions
Ensure use of latest technologies and tools for market analysis, marketing and business development, CRM, Dashboarding and real time reporting
Suggest and Use technology to automate and enhance customer delight at all stages of sales and marketing value chain
