Job Title: Social Media Marketing Executive
Location: Sovabazar, Kolkata
Organisation: Institute of NeuroDevelopment (IND)
Employment Type: Full-Time
Experience Required: Minimum 1–3 years in Social Media Marketing, Content Marketing, YouTube Management, Community Management, or related roles
About the Institute of NeuroDevelopment (IND)
The Institute of NeuroDevelopment (IND) is a mission-driven organisation helping children and families achieve meaningful developmental progress through structured programmes, implementation systems, parent education, and long-term support.
Content and community are central to our growth strategy. We are looking for a Social Media Marketing Executive who can help us systematically build, distribute, optimize, and grow our digital presence across platforms while helping convert educational content into meaningful audience engagement.
Role Overview
We are seeking a Social Media Marketing Executive who understands both the creative and technical aspects of social media growth.
The role combines:
- Social media management
- YouTube channel operations
- Community engagement
- Content distribution
- Short-form content packaging
- Basic editing and graphic creation
- Analytics and performance optimization
The ideal candidate should be comfortable working with content teams, video editors, and marketing teams while taking ownership of platform growth and engagement.
Knowledge of Bengali is essential as a significant portion of our audience is Bengali-speaking.
Key Responsibilities
A. YouTube Channel Management
Manage and optimize IND's YouTube channels.
Responsibilities include:
- Uploading videos and shorts
- Writing SEO-friendly titles
- Writing compelling descriptions
- Creating and formatting timestamps
- Creating chapter structures
- Adding end screens
- Adding cards (iCards)
- Linking related videos and playlists
- Organizing playlists
- Managing channel branding
- Scheduling video releases
- Monitoring content performance
B. YouTube Growth & Analytics
Monitor and improve channel performance through data-driven decision-making.
Track:
- Watch time
- Audience retention
- Click-through rate (CTR)
- Subscriber growth
- Traffic sources
- Engagement metrics
- Returning viewers
Generate actionable insights and recommend improvements.
Use YouTube Studio extensively for channel management and performance tracking.
C. YouTube Community Management
- Manage YouTube Community posts
- Respond to comments where appropriate
- Encourage engagement and discussion
- Identify audience interests and feedback trends
- Support audience retention initiatives
D. Social Media Platform Management
Manage and grow IND's presence across:
- Facebook
- Instagram
- YouTube
- LinkedIn
- X (Twitter)
- WhatsApp Channels and Groups
Responsibilities include:
- Content publishing
- Scheduling
- Engagement monitoring
- Community interactions
- Profile optimization
- Audience growth initiatives
E. Content Scheduling & Distribution
- Maintain content calendars
- Schedule content across platforms
- Coordinate with content creators and media team
- Ensure timely posting and campaign support
- Repurpose long-form content into platform-specific formats
F. Caption Writing & Copywriting
Create:
- Post captions
- Reels descriptions
- Video descriptions
- Community posts
- LinkedIn posts
- Short promotional copy
Ability to write engaging content in both English and Bengali is preferred.
G. Shorts & Reels Packaging
Strong advantage if candidate can:
- Edit short-form videos
- Create Reels and Shorts
- Identify hook-worthy moments
- Add captions and subtitles
- Create engaging visual pacing
- Optimize videos for retention
Experience with CapCut or equivalent tools is desirable.
H. Graphic Design Support
Create and edit:
- Thumbnails
- Social media creatives
- Quote cards
- Announcement posts
- Story graphics
Using tools such as:
- Canva
- Photoshop (advantage)
- AI-assisted design platforms
I. WhatsApp Engagement Support
- Assist in WhatsApp broadcasts
- Manage campaign messaging
- Coordinate drip communication campaigns
- Support engagement initiatives
J. AI-Assisted Content Operations
Use AI tools to improve:
- Caption generation
- Content ideation
- Hashtag research
- Content repurposing
- Workflow efficiency
- Audience research
Candidates should demonstrate curiosity toward emerging AI tools and their practical application.
Required Skills & Competencies
Must-Have
- Minimum 1–3 years relevant experience
- Strong familiarity with YouTube Studio
- Understanding of Facebook and Instagram management
- Understanding of LinkedIn and X (Twitter)
- Ability to write effective captions and social media copy
- Basic graphic editing skills
- Strong organisational ability
- Comfort working with digital platforms
Strong Advantages
Experience with:
- Canva
- CapCut
- YouTube Studio
- Meta Business Suite
- Social media scheduling tools
- Basic video editing
- AI-assisted content tools
Language Requirement
Must be comfortable communicating in:
Both written and verbal proficiency are highly desirable.
Preferred Backgrounds
Candidates from the following backgrounds are encouraged to apply:
- Social Media Marketing
- Digital Media
- Media Studies
- Mass Communication
- Journalism
- Content Marketing
- YouTube Channel Management
- Community Management
Who This Role Is For
This role is ideal for someone who:
- Enjoys content and storytelling
- Understands audience psychology
- Likes building communities
- Is comfortable with technology
- Wants to grow in digital media and content marketing
- Is excited about AI-enabled content workflows
Growth Prospects at IND
High performers can grow into:
- Senior Social Media Executive
- Community Growth Lead
- Content Marketing Manager
- Social Media Strategist
- Digital Brand Manager
- Growth Marketing Lead
IND provides opportunities for increasing responsibility, leadership, and skill development as the organisation grows.
Why Join IND
You will play a direct role in helping educational and transformational content reach families who need it, while developing expertise across social media growth, community building, content marketing, and AI-assisted digital operations.
Job Types: Full-time, Permanent
Pay: ₹10,000.00 - ₹18,000.00 per month
Benefits:
- Cell phone reimbursement
- Internet reimbursement
- Paid sick time
- Paid time off
Experience:
- Content marketing: 1 year (Preferred)
- YouTube Management: 1 year (Required)
- Facebook and Instagram Management: 1 year (Preferred)
- Social Media Marketing: 1 year (Required)
Language:
Work Location: In person
