Digital Marketing Associate
Location: Chennai | Employment Type: Full-Time
Key Responsibilities
Social Media Management:
- Research, develop and implement content strategies across Instagram, Facebook, and other digital platforms.
- Plan and schedule posts to maintain brand consistency and audience engagement.
- Monitor trends and engagement metrics to optimize content performance.
Content Creation & Design:
- Design high-quality marketing materials, social media graphics, and digital assets using Photoshop, Canva, or equivalent tools.
- Assist in the creation of Instagram Reels, stories, and short-form video content.
- Collaborate with the team to develop visually appealing and brand-aligned creatives.
Influencer Marketing & Partnerships:
- Identify, engage, and manage relationships with beauty, skincare, and lifestyle influencers.
- Coordinate influencer collaborations, oversee content deliverables, and track campaign performance.
- Analyze and report on the effectiveness of influencer partnerships.
Performance Tracking & Optimization:
- Monitor analytics and track key performance indicators (KPIs) for digital marketing initiatives.
- Assist in managing paid social media campaigns and optimizing ad performance.
- Provide insights and recommendations to improve engagement and reach.
Qualifications & Skills
- 1-3 years of experience in digital marketing, social media management, or content creation.
- Proficiency in Canva, Photoshop, or similar design tools (basic video editing skills are a plus).
- Strong understanding of social media trends, digital engagement strategies, and brand positioning.
- Experience in influencer marketing and partnership management.
- Excellent communication skills, attention to detail, and ability to manage multiple projects.
- Passion for skincare, beauty, and lifestyle branding is preferred.
