Job Description – Student Counselor
Position : Student Counselor
Department : Admission / Student Relations
Reporting To : Centre Head / BDM – Business Development Manager
Location : Calicut Vision School of Aviation
Job Summary
The Student Counselor is responsible for guiding prospective students and parents regarding the courses offered by the institution, converting enquiries into admissions, maintaining strong relationships with students, and achieving monthly admission targets. The role requires excellent communication, counselling skills, and a customer-focused approach.
Key Responsibilities
Student Counselling
- Counsel prospective students and parents regarding available courses, career opportunities, eligibility criteria, and admission procedures.
- Understand students' educational background, interests, and career goals to recommend suitable programs.
- Conduct face-to-face, telephone, and online counselling sessions.
Admission Process
- Handle walk-in enquiries, phone calls, WhatsApp enquiries, website leads, and social media enquiries.
- Follow up with all prospective students until admission is completed.
- Explain course fees, payment options, scholarships, and installment facilities.
- Assist students in completing admission documentation.
Lead Management
- Maintain accurate records of all enquiries in the CRM or admission register.
- Update enquiry status daily.
- Ensure timely follow-up of all leads.
- Coordinate with the marketing team regarding campaign-generated leads.
Target Achievement
- Achieve monthly admission targets assigned by the management.
- Maintain a high lead-to-admission conversion ratio.
- Participate in educational exhibitions, seminars, career fairs, and promotional events.
Student Relationship Management
- Build strong relationships with students and parents.
- Address queries and concerns professionally.
- Ensure excellent student satisfaction throughout the admission process.
Coordination
- Coordinate with the Academic Department regarding batch schedules.
- Coordinate with the Accounts Department for fee collection.
- Coordinate with the Front Office regarding appointments and visitor management.
Documentation
- Maintain complete admission files.
- Verify all student documents before admission.
- Prepare daily, weekly, and monthly admission reports.
Daily Responsibilities
- Attend office on time.
- Contact new enquiries received during the day.
- Follow up with pending leads.
- Meet walk-in students and parents.
- Conduct counselling sessions.
- Update CRM and admission records.
- Submit the Daily Lead Report before leaving the office.
Weekly Responsibilities
- Submit Weekly Admission Report.
- Review pending enquiries.
- Plan follow-up activities.
- Participate in admission review meetings.
- Coordinate with marketing regarding lead quality.
Monthly Responsibilities
- Achieve assigned admission targets.
- Submit Monthly Performance Report.
- Analyze enquiry conversion rates.
- Recommend strategies to improve admissions.
- Participate in monthly performance review meetings.
Key Performance Indicators (KPIs)
- Monthly admission target achieved.
- Lead-to-admission conversion percentage.
- Number of counselling sessions conducted.
- Daily follow-up completion rate.
- Student and parent satisfaction.
- Accuracy of CRM updates.
- Timely submission of reports.
- Attendance and punctuality.
Skills Required
- Excellent communication skills in English and Malayalam (Hindi is an added advantage).
- Strong counselling and interpersonal skills.
- Sales and negotiation abilities.
- Customer service orientation.
- Time management and organizational skills.
- Computer proficiency (MS Office, CRM, Email).
- Ability to work under pressure and achieve targets.
Educational Qualification
- Bachelor's Degree (Master's Degree preferred).
- Experience in Educational Counselling, Admissions, Sales, or Customer Relationship Management is preferred.
Working Hours
- 9:00 AM to 5:00 PM
- Six working days per week.
Pay: ₹12,000.00 - ₹20,000.00 per month
Work Location: In person
