Job Summary
The Admission & Outreach Manager is responsible for driving student admissions through effective lead generation, relationship building, school outreach, and conversion strategies. The role focuses on achieving admission targets by developing strong connections with parents, preschools, RWAs, corporates, educational partners, and the local community while ensuring an excellent parent experience throughout the admission process.
Key Responsibilities
1. Admissions
- Achieve monthly, quarterly, and annual admission targets.
- Handle admission enquiries (walk-ins, calls, emails, website leads, and social media enquiries).
- Conduct school presentations and campus tours for prospective parents.
- Counsel parents regarding curriculum, facilities, fee structure, and admission process.
- Ensure timely follow-up of all leads until closure.
- Maintain accurate records in the CRM/ERP system.
- Generate daily, weekly, and monthly admission reports.
- Coordinate with academic and finance teams for smooth admission processing.
2. Outreach & Business Development
- Develop and execute monthly outreach plans to generate quality leads.
- Build partnerships with:
- Preschools
- Resident Welfare Associations (RWAs)
- Apartment Communities
- Corporate Organizations
- Coaching Institutes
- Activity Centres
- Hospitals & Clinics
- NGOs and Community Groups
- Organize admission awareness campaigns.
- Conduct seminars, workshops, career guidance sessions, and parent engagement activities.
- Plan and execute school events, open houses, and promotional activities.
- Develop referral programs for parents and partners.
3. Marketing & Lead Generation
- Execute ATL and BTL marketing initiatives.
- Coordinate with digital marketing agencies for lead generation campaigns.
- Monitor campaign effectiveness and optimize conversions.
- Ensure branding materials are displayed effectively across the city.
- Support social media engagement by providing content and event updates.
4. Relationship Management
- Build long-term relationships with prospective parents.
- Maintain regular communication with existing parents for referrals.
- Develop strong relationships with community influencers and educational partners.
- Represent the school at educational fairs, exhibitions, and networking events.
5. Team Management
- Lead and mentor the admission counsellor and outreach executives.
- Allocate daily tasks and monitor productivity.
- Conduct regular training on counselling, objection handling, and conversion techniques.
- Review team performance against defined KPIs.
6. Reporting & MIS
- Prepare and submit:
- Daily Calling Report
- Lead Conversion Report
- Walk-in Report
- Admission Funnel Report
- Outreach Activity Report
- Event Report
- Weekly Performance Dashboard
- Monthly Admission MIS
Pay: ₹35,000.00 - ₹50,000.00 per month
Work Location: In person
