We are looking for a results-driven Digital Marketing Specialist who can manage Social Media Optimization (SMO), Social Media Marketing (SMM), Search Engine Optimization (SEO), and Meta Ads campaigns to generate quality leads and increase brand visibility.
Key Responsibilities
SMO (Social Media Optimization)
- Profile optimization (Instagram, Facebook, LinkedIn)
- Bio, highlights, CTA structure
- Content calendar planning
- Hashtag & keyword strategy
SMM (Social Media Marketing)
- Campaign planning & execution
- Engagement growth strategy
- Reel & post performance analysis
- Community management
- Monthly analytics reporting
SEO (Search Engine Optimization)
- On-page SEO (meta tags, keyword optimization)
- Basic technical SEO knowledge
- Keyword research (Google Keyword Planner / Ubersuggest)
- Blog content optimization
- Basic backlink strategy
Meta Ads (Performance Marketing)
- Facebook & Instagram Ads setup
- Pixel installation & conversion tracking
- Lead generation campaigns
- Retargeting & Lookalike audiences
- Budget optimization & scaling
- CPL & ROAS improvement
Required Skills
- Experience with Meta Ads Manager
- Understanding of sales funnel & landing pages
- Knowledge of Photoshop / basic design sense
- Analytics tools (Google Analytics, Meta Insights)
- Strong communication skills
- Data-driven decision making
Preferred Experience
- 1–3 years in Digital Marketing
- Case studies of lead generation
- Experience handling service-based clients
Job Types: Full-time, Permanent
Pay: ₹10,000.00 - ₹15,000.00 per month
Work Location: In person
