SEO Specialist

Job details

Key Responsibilities :-

Plan and execute end-to-end SEO strategy for Ryan Creative Living and Kelin Fashion (D2C fashion, Shopify)
Drive product page and keyword ranking improvements with measurable results
Build and execute high-quality Build and execute high-quality backlink strategies (guest posting, outreach, PR links, directory submissions, niche edits)
Handle off-page SEO: link building, influencer/blogger outreach, brand mentions, social signals
Handle on-page SEO: meta titles/descriptions, headers, internal linking, content optimization, schema markup, image alt-text, URL structuring.
Conduct keyword research and competitor analysis to identify ranking opportunities
Perform technical SEO audits — site speed, crawlability, indexing, mobile-friendliness, Core Web Vitals.
Optimize Shopify product/category pages for search visibility
Track rankings, organic traffic, and conversions using tools like Google Search Console, GA4, Ahrefs/SEMrush/Moz
Stay updated on Google algorithm changes and adjust strategy accordingly
Collaborate with content, design, and paid media teams for aligned growth strategy
Report on SEO performance with actionable insights on a regular basis.

Requirements:-

Minimum 4 years of hands-on SEO experience (agency or in-house)
Proven expertise in Proven expertise in on-page, off-page, and technical SEO
Strong experience in Strong experience in backlinking and link-building strategies (white-hat only)
Demonstrated success in Demonstrated success in ranking products/keywords on Google — must be able to show past results/portfolio
Working knowledge of Shopify SEO (preferred, especially for Kelin Fashion)
Proficiency in SEO tools: Ahrefs, SEMrush, Moz, Screaming Frog, Google Search Console, GA4
Basic understanding of HTML/CSS for on-page fixes (preferred) Strong analytical mindset and ability to work with data.
Good communication skills for outreach and reporting

Good to Have

Pay: ₹20,000.00 - ₹35,000.00 per month

Work Location: In person