Overview:
Omnicom Global Solutions is an integral part of Omnicom Group, a leading global marketing and corporate communications company. Omnicom’s branded networks and numerous specialty firms provide advertising and communications services to over 5,000 clients in more than 70 countries.
Omnicom Global Solutions India plays a key role for our group companies and global agencies by providing stellar products and services in the areas of Creative Services, Technology, Marketing Science, Media Services, Market Research and Business Support Services
Let us build this, together!
Responsibilities:
This is an exciting role and would entail you to
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Successfully managing day-to-day performance of campaigns across different DSPs including but not limited to DV360, Amazon and TTD
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Able to ideate successful audience segmentation aimed at reaching a client goal
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Able to execute optimizations aimed at exceeding KPIs; Set campaign "strategies", e.g., targeting, bidding, platforms, data usage, ideas, downstream client funnel optimization
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Capable of analytical efforts to mine campaign, ad server, impression, and user data to identify optimization opportunities
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Able to make compelling arguments based on data and results for more client data access
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Working with agency team to develop best-in-class solutions based on available tech
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Communicates day-to-day format, screen, inventory performance to clients and agencies as needed
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Understands and can describe bottom-up planning, how client goals and KPI’s to platform activation strategies/tactics across the funnel
Qualifications:
This may be the right role for you if you have
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6 to 9 years of experience in managing programmatic campaigns for large clients
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Expert knowledge of digital programmatic buying with hands-on experience using demand-side platforms for large-scale clients
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Working knowledge of the holistic digital landscape: video, display, social, programmatic, and marketing analytics
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Able to proficiently describe all possible KPIs and how they fit into the customer journey
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Comfortable thinking strategically and analysing performance in a continually evolving, dynamic environment
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Proficient in Excel, with demonstrated ability to organize and consolidate multiple data sources for analysis
