Role description
JD:
What We re Looking For:
We re looking for a strategic and hands-on marketing manager to lead how UST positions and brings its life sciences solutions to market. You will translate complex, technical and service offerings into clear, compelling narratives, while driving end-to-end go-to-market strategy. In a cross-functional environment, you ll partner closely with sales and marketing to shape messaging, influence the roadmap, and deliver impactful launches that drive growth.
What You Will Do
- Lead the strategy, positioning, and go-to-market execution for UST s life sciences solutions.
- Own the end-to-end marketing function, including messaging/positioning, segmentation, launches, sales enablement, and market intelligence.
- Partner cross-functionally with business units, sales, and solution leadership to translate complex offerings into clear, differentiated value propositions for customers across healthcare, life sciences, and ecosystem stakeholders.
- Act as the voice of the market internally and the voice of the product externally.
In This Role, You Can Expect To
- Define and evolve UST s life sciences positioning, messaging, and narrative across key customer segments and verticals
- Lead end-to-end go-to-market demand generation programs.
- Enable sales with clear value propositions, content, and tools that drive pipeline and expansion
- Develop and maintain deep understanding of customers, buyers, and competitors to inform strategy
- Drive category creation and thought leadership
- Establish and operationalize GTM processes, ensuring consistency and quality across launches
- Track and analyze performance of messaging and launches, iterating based on data and feedback
What You Need To Succeed
- 5-7 years of experience in product marketing, with marketing experience in B2B technology/services or life sciences/pharma organizations.
- Proven track record of leading successful go-to-market strategies and driving measurable business impact
- Strong ability to translate complex technical products into clear, compelling messaging
- Exceptional written and verbal communication skills
- Familiarity with life sciences/pharma, technologies is strongly preferred
- Analytical mindset with comfort using data to inform decisions and measure success
- BS degree, MBA preferred
Skill: Product marketing,marketing functions,content marketing,hubspot,logistics,go to market .
Skills
About UST
UST is a global digital transformation solutions provider. For more than 20 years, UST has worked side by side with the world’s best companies to make a real impact through transformation. Powered by technology, inspired by people and led by purpose, UST partners with their clients from design to operation. With deep domain expertise and a future-proof philosophy, UST embeds innovation and agility into their clients’ organizations. With over 30,000 employees in 30 countries, UST builds for boundless impact—touching billions of lives in the process.
