Job Title: Market Research Manager
Job Location: Baner, Pune (WFO)
Experience: 8+ Years
Shift: 03:00 PM IST to 12:00 AM IST
Qualification: Graduate (BA, BTech, BE, BMM, BMC, BBA, BBA Marketing, BEd)
Role Overview
Futurism Technologies is seeking an experienced and strategic Market Research Manager to support our ITS Sales and Digital Marketing teams with accurate, actionable, and high-quality market intelligence. The ideal candidate will play a critical role in identifying target accounts, validating prospect data, segmenting industries, and providing actionable insights to fuel cold calling, email marketing campaigns, and trade show engagements across US, Europe, and UAE.
This role requires a professional with strong research expertise, data-driven mindset, and the ability to align insights with B2B technology sales and marketing objectives.
Key Responsibilities
Sales Support (Cold Calling & Lead Generation)
Build and maintain target account and contact databases (CxOs, IT decision-makers, procurement heads, etc.) for ITS sales team.
Research and validate prospect lists with accurate company details, decision-maker contacts, industry information, and technology adoption levels.
Identify buying signals, pain points, and key decision influencers within targeted accounts.
Collaborate with Sales leadership to define ideal customer profiles (ICPs) and prioritize target segments.
Digital Marketing Support (Email Campaigns)
Provide segmented and validated email lists to the Digital Marketing team for lead nurturing campaigns.
Track industry trends, competitive intelligence, and digital footprint of target organizations to enhance personalization in email outreach.
Collaborate with marketing to test and refine audience segments for higher engagement and conversion.
Deliver insights on email campaign performance and recommend database improvements.
Trade Show & Event Support (US, Europe, UAE)
Research and recommend relevant trade shows, conferences, and events aligned with Futurism’s business offerings.
Provide pre-event intelligence: attendee lists, competitor participation, sponsorship opportunities, and potential partnership targets.
Prepare prospect profiles and account dossiers for sales teams ahead of trade shows.
Post-event: analyze lead quality, update CRM with validated data, and provide feedback on ROI.
Market & Competitor Intelligence
Track industry trends, emerging technologies, and competitor activities across targeted regions.
Conduct market sizing and opportunity analysis to support go-to-market strategies.
Build dashboards and reports for leadership, summarizing research outcomes and sales opportunities.
Collaboration & Reporting
Work closely with Sales, Digital Marketing, and Product teams to ensure research aligns with campaign and sales priorities.
Manage external research/data vendors where necessary.
Present insights and recommendations to senior management in a structured and actionable format.
Required Skills & Qualifications
Education: Bachelor’s or Master’s degree in Marketing, Business Administration, Economics, or related field.
8–10 years of proven experience in B2B market research, sales intelligence, or marketing analytics (preferably in IT/Tech/Consulting).
Strong knowledge of ITS/B2B technology industry landscapes across US, Europe, and UAE.
Expertise in data mining, list building, CRM systems, an d lead validation.
Proficiency with research/marketing tools (LinkedIn Sales Navigator, ZoomInfo, Lusha, Apollo, Hoovers, Crunchbase, SEMrush, Gartner, etc.).
Familiarity with trade show research and event marketing support.
Excellent analytical, storytelling, and presentation skills.
Strong interpersonal skills with ability to work cross-functionally with sales and digital marketing teams.
Key Performance Indicators (KPIs)
Accuracy and quality of lead/prospect data delivered.
Impact of research insights on cold calling and email campaign success rates.
Number and quality of qualified leads generated from trade shows/events.
Contribution to pipeline growth and sales opportunities.
Timeliness and relevance of market/competitive intelligence reports.
Stakeholder satisfaction (Sales & Marketing leadership).
