Position: Performance Marketing Executive
Location: Jabalpur, India
Employment Type: Full-Time/Hybrid
Salary Range: ₹14,000 - ₹35,000 per month
Shift: Flexible, with preference for US shifts (Night Shift)
Industry: Health & Beauty / E-commerce
About Us:
La Vie MD is a leading health and beauty brand, specializing in medspa services and e-commerce. With physical locations in San Jose, Los Gatos, and San Francisco, and a rapidly expanding Shopify store, our mission is to enhance natural beauty and provide premium services. We are seeking a talented Performance Marketing Executive in Jabalpur to drive our digital advertising efforts and boost our online presence.
Responsibilities:
- Campaign Strategy & Execution: Plan, launch, and optimize paid campaigns across Google Ads and Meta Platforms (Facebook & Instagram) to maximize reach and ROI.
- Creative Collaboration: Work closely with the design and content teams to develop compelling creatives and ad copy tailored to our target audience.
- Advanced Targeting: Utilize lookalike audiences, retargeting, and in-depth demographic targeting for high-converting campaigns.
- Performance Analytics: Track, analyze, and report on campaign results, providing actionable insights to refine strategies.
- A/B Testing: Run experiments on creatives, ad copy, and audience segments to enhance campaign performance.
- Budget Management: Manage advertising budgets effectively to ensure maximum ROI while staying within allocated resources.
- Data-Driven Optimization: Use analytics tools to uncover trends and optimize campaigns accordingly.
- Industry Trends: Stay updated on platform changes, industry trends, and new advertising tools to stay competitive.
Qualifications:
- Proven experience in running Google Ads and Meta Ads campaigns, preferably within the e-commerce or beauty industry.
- Certifications in Google Ads or Meta Blueprint are a strong advantage.
- Expertise in PPC strategies, audience segmentation, and conversion optimization.
- Proficient with analytics and ad management tools like Google Analytics, Meta Ads Manager, SEMrush, or Hootsuite.
- Knowledge of conversion tracking, pixel setup, and attribution models.
- Strong analytical and problem-solving skills with the ability to work under pressure.
- Experience with Shopify and email marketing platforms (e.g., Klaviyo) is a bonus.
- Willingness to work US shifts.
What We Offer:
- Competitive salary package, above the market average for Jabalpur.
- The opportunity to work with an international health and beauty brand.
- Flexible work environment with a supportive team culture.
- Access to professional development programs, certifications, and training.
How to Apply:
Please submit your resume, a brief cover letter, and examples of ad campaigns you’ve managed—highlighting key metrics or performance achievements.
Equal Opportunity Employer:
La Vie MD values diversity and inclusion. We welcome applicants from all backgrounds and experiences.
Job Types: Full-time, Permanent
Pay: ₹14,519.09 - ₹35,000.00 per month
Benefits:
- Flexible schedule
- Leave encashment
- Paid sick time
- Work from home
Schedule:
- Night shift
- Rotational shift
Supplemental Pay:
- Commission pay
- Overtime pay
- Performance bonus
- Yearly bonus
Language:
Work Location: In person
