Job Type: Full-time
Location: Trivandrum , Near Infosys
Experience: 1–3 Years
Salary: As per industry standards
Job Description
We are looking for a Digital Marketing Specialist to plan, execute, and optimize our online marketing efforts. The ideal candidate should have hands-on experience in digital campaigns, social media management, and performance marketing to drive brand awareness, leads, and conversions.
Key Responsibilities
- Plan and execute digital marketing campaigns across Google, Meta (Facebook & Instagram), and other platforms
- Manage and optimize Google Ads, Meta Ads, and remarketing campaigns
- Handle social media accounts, content scheduling, and engagement
- Monitor campaign performance and prepare regular performance reports
- Conduct keyword research, SEO on-page optimization, and basic website audits
- Manage email marketing, WhatsApp campaigns, and lead nurturing activities
- Coordinate with design and content teams for creatives and ad copies
- Track trends, analyze competitors, and suggest growth strategies
Required Skills & Qualifications
- Bachelor’s degree in Marketing, Business, or related field (MBA preferred)
- Proven experience as a Digital Marketing Specialist or similar role
- Strong knowledge of Google Ads, Meta Ads Manager, and Analytics tools
- Understanding of SEO, SEM, and social media marketing
- Basic knowledge of tools like Google Analytics, Search Console, Canva, etc.
- Good communication and analytical skills
Preferred Skills (Added Advantage)
- Experience with YouTube Ads and Display campaigns
- Knowledge of local SEO and Google Business Profile optimization
- Familiarity with CRM tools and lead tracking
- Certification in Google Ads or Digital Marketing
What We Offer
- Competitive salary and performance incentives
- Opportunity to work with multiple brands and industries
Job Type: Full-time
Pay: ₹18,000.00 - ₹22,000.00 per month
Work Location: In person
