Job Description – Graphic Designer
Company: Grey Soul Coffee Roasters Pvt. Ltd.
Department: Marketing & Branding
Designation: Graphic Designer
Reporting To: Marketing Manager / Director
Location: Pune, Maharashtra
Job Summary
The Graphic Designer is responsible for creating visually compelling designs that strengthen Grey Soul Coffee Roasters' brand identity across digital and print platforms. The role involves designing marketing collateral, social media creatives, packaging, menus, in-store branding, and promotional materials while ensuring consistency with the company's premium brand image. The designer will work closely with the marketing, operations, and café teams to deliver creative solutions that enhance customer engagement and business growth. Similar roles in café and coffee brands often combine branding, social media, packaging, and in-store visual design responsibilities.
Key Responsibilities
- Design creative content for Instagram, Facebook, LinkedIn, and other digital platforms.
- Create promotional posters, banners, brochures, flyers, standees, and advertisements.
- Design café menus, table tents, signage, and other in-store branding materials.
- Develop packaging designs for coffee bags, labels, merchandise, and takeaway products.
- Maintain consistency in brand identity across all online and offline communication.
- Create creatives for seasonal campaigns, product launches, and festive promotions.
- Edit images and prepare high-quality graphics for websites and e-commerce platforms.
- Work closely with the marketing team on campaign concepts and brand storytelling.
- Coordinate with printers and vendors to ensure high-quality print outputs.
- Organize and maintain design files and brand assets.
- Stay updated with design trends and recommend innovative creative ideas.
- Support photography and basic video editing for marketing campaigns when required.
Qualifications
- Bachelor's Degree or Diploma in Graphic Design, Visual Communication, Fine Arts, or a related field.
- 1–2 years of experience in graphic design.
- Experience in the Food & Beverage, Hospitality, Retail, or Lifestyle industry is preferred.
Technical Skills
- Adobe Photoshop
- Adobe Illustrator
- Adobe InDesign
- Canva
- Figma (preferred)
- Adobe Premiere Pro / After Effects (preferred)
- Knowledge of print production and packaging design
Soft Skills
- Creative thinking and strong visual storytelling
- Excellent attention to detail
- Time management and ability to meet deadlines
- Good communication and collaboration skills
- Problem-solving mindset
- Ability to handle multiple projects simultaneously
Key Performance Indicators (KPIs)
- Timely delivery of creative projects
- Brand consistency across all marketing materials
- Quality and accuracy of design outputs
- Marketing campaign support and effectiveness
- Reduction in design revisions due to errors
- Creative contribution to brand growth and customer engagement
- Effective coordination with internal teams and external vendors
Email - [email protected]
Contact No -92230 06398
Regards
HR Department
Grey Soul Coffee Roaster
Pay: ₹20,000.00 - ₹25,000.00 per month
Benefits:
- Paid sick time
- Paid time off
- Provident Fund
Work Location: In person
