We are looking for an experienced and performance-driven Digital Marketing Specialist to manage and grow the digital presence of our businesses.This is not only a social media posting role. The candidate should have hands-on experience in lead generation, Meta Ads, Google Ads, SEO, campaign strategy, content marketing, website management, brand development and marketing analytics.
The ideal candidate should be capable of independently planning, executing, monitoring and optimizing digital marketing campaigns with a strong focus on generating qualified business leads and measurable ROI.
Key Responsibilities
- Develop and execute complete Digital Marketing Strategies
- Plan and manage Lead Generation Campaigns
- Manage Meta Ads Manager – Facebook & Instagram campaigns
- Create and optimize Facebook/Instagram Lead Ads, Traffic, Engagement, Retargeting and Conversion campaigns
- Manage Google Ads / PPC / Search / Display campaigns
- Develop campaign strategies based on target audience, geography and business objectives
- Monitor and optimize CPL, CPC, CTR, conversion rates and campaign ROI
- Build and manage remarketing/retargeting audiences
- Perform audience research and competitor analysis
- Develop B2B marketing strategies for IT services and commercial interior-design businesses
- Plan monthly Social Media Content Calendars
- Manage Facebook, Instagram, LinkedIn and other relevant platforms
- Create engaging social media content, captions, ad copy and promotional content
- Coordinate Reels, short-form videos, graphics and marketing creatives
- Develop and maintain consistent Brand Identity & Brand Marketing
- Plan brand-awareness and promotional campaigns
- Perform SEO – On-page, Off-page, Technical and Local SEO
- Keyword research and competitor SEO analysis
- Improve Google search visibility and organic website traffic
- Manage and update WordPress websites
- Working knowledge of Shopify will be an advantage
- Create landing pages for advertising and lead-generation campaigns
- Understand basic conversion optimization (CRO)
- Manage Google Business Profile and local search presence
- Use Google Analytics (GA4), Google Search Console, Meta Business Suite/Ads Manager and other analytics tools
- Set up and understand Meta Pixel and conversion tracking
- Prepare weekly/monthly marketing and campaign performance reports
- Use Canva and other design tools to create professional marketing creatives
- Use modern AI tools for content creation, research, campaign planning and marketing productivity
- Plan and execute Email Marketing campaigns
- Coordinate directly with management, sales teams, designers and clients
- Track leads and coordinate with sales teams to evaluate lead quality and conversion
- Continuously test creatives, audiences, messaging and campaigns through A/B testing
Required Skills
The candidate should have strong practical knowledge of:
Meta Ads Manager | Facebook Ads | Instagram Ads | Google Ads | PPC | Lead Generation | B2B Marketing | Social Media Marketing | SEO | Local SEO | Google Analytics GA4 | Google Search Console | Meta Pixel | Conversion Tracking | WordPress | Content Marketing | Copywriting | Canva | Branding | Email Marketing | Landing Pages | Marketing Analytics | Campaign Optimization | Competitor Research | AI Marketing Tools
Pay: ₹10,078.73 - ₹40,980.49 per month
Work Location: In person
