Company Description Fitspire is a health and wellness brand focused on fitness, agility, and overall well-being for all age groups. The company develops a wide range of products that prioritize authenticity, safety, and performance while remaining globally competitive. Fitspire aims to become one of India’s most respected wellness brands by promoting a stronger and healthier lifestyle across the nation. Its product line is built around 100% vegan and vegetarian, chemical-free, and steroid-free formulas driven by innovation and scientific validation.
Role Description The Social Media Manager will oversee Fitspire’s presence across key social media platforms, ensuring consistent branding and messaging aligned with the company’s wellness mission. This full-time on-site role, based in New Delhi, involves planning and executing social media campaigns, creating and scheduling posts, engaging with the online community, and optimizing content for reach and performance. The role includes monitoring analytics, reporting on campaign effectiveness, and collaborating with marketing, content, and design teams to support broader brand and product initiatives. The Social Media Manager will stay updated on platform trends and best practices to drive audience growth and maintain an active, positive brand voice.
Qualifications
- Strong skills in Social Media Marketing and Social Media Optimization (SMO) to manage and grow brand presence across platforms.
- Ability to develop and implement effective Content Strategy tailored to health and wellness audiences.
- Excellent Writing and Communication skills for creating clear, engaging, and brand-consistent content.
- Experience with social media analytics tools and performance reporting.
- Understanding of digital marketing principles and audience targeting.
- Bachelor’s degree in Marketing, Communications, Media, or a related field is preferred.
- Prior experience managing social media for consumer brands, ideally in health, fitness, or wellness, is an advantage.
- Ability to work collaboratively with cross-functional teams and manage multiple campaigns simultaneously.
Pay: ₹30,000.00 - ₹42,000.00 per month
Benefits:
- Flexible schedule
- Paid sick time
Work Location: In person
