Job Title: Digital Marketing Manager
Company: Sys Developers
Industry: Real Estate
Location: Gurgaon
Experience: 3–6 Years
Qualification: Bachelor's degree in Marketing, Digital Marketing, Business Administration, or a related field.
About the Role
Sys Developers is looking for a creative, data-driven, and result-oriented Digital Marketing Manager to lead the company's digital marketing initiatives. The ideal candidate should have strong expertise in website management, lead generation, performance marketing, social media management, creative designing, and AI-powered marketing tools. The candidate will be responsible for driving online visibility, generating quality leads, and enhancing the company's digital presence.
Key Responsibilities
- Develop and execute digital marketing strategies to generate high-quality real estate leads.
- Plan, create, and manage marketing campaigns across Google Ads, Meta (Facebook & Instagram), LinkedIn, WhatsApp, and other digital platforms.
- Manage and optimize the company website, ensuring it is user-friendly, SEO-optimized, and regularly updated.
- Design and develop landing pages for various marketing campaigns with a strong focus on lead conversion.
- Track website visitors, user behaviour, campaign performance, and customer enquiries using analytics and tracking tools.
- Monitor and manage lead flow from the website, landing pages, advertisements, and social media platforms.
- Coordinate with the sales team to ensure timely lead allocation and follow-up.
- Create engaging creatives, social media posts, banners, brochures, presentations, templates, and other marketing collateral.
- Maintain brand consistency across all digital and offline marketing materials.
- Execute content marketing strategies to improve brand awareness and audience engagement.
- Plan and manage social media calendars and campaigns across Facebook, Instagram, LinkedIn, WhatsApp, and other relevant platforms.
- Optimise campaigns to improve ROI, reduce cost per lead, and increase conversions.
- Generate regular reports on website traffic, campaign performance, leads, and marketing ROI.
- Stay updated with the latest digital marketing trends, AI tools, and industry best practices.
Required Skills & Expertise:
- Strong hands-on experience with Google Ads and Meta Ads Manager.
- Experience managing marketing campaigns across Facebook, Instagram, LinkedIn, WhatsApp, and other social media platforms.
- Hands-on experience in website management and landing page creation.
- Knowledge of website analytics, visitor tracking, lead tracking, and conversion optimisation.
- Strong understanding of SEO, SEM, PPC, and email marketing.
- Proficiency in Canva, Adobe Photoshop, Adobe Illustrator, and other graphic design/editing tools.
- Experience in designing creatives, brochures, social media graphics, banners, templates, and promotional materials.
- Working knowledge of AI tools such as ChatGPT, Gemini, Claude, Midjourney, and other AI-powered marketing tools.
- Familiarity with WordPress or other CMS platforms.
- Knowledge of CRM systems and lead management tools is preferred.
- Strong analytical, communication, and project management skills.
- Ability to manage multiple campaigns simultaneously and meet deadlines.
Preferred Experience
- 3–6 years of digital marketing experience.
- Proven track record of generating qualified leads through digital marketing campaigns.
- Experience in handling end-to-end digital marketing operations independently.
- Experience in Real Estate industry is plus.
Why Join Us?
- Opportunity to work with a fast-growing real estate company.
- Ownership of complete digital marketing initiatives.
- Creative and collaborative work environment.
- Career growth and learning opportunities with exposure to the latest AI-driven marketing technologies.
Pay: ₹400,000.00 - ₹720,000.00 per year
Work Location: In person
