Area Sales Manager (ASM) – Consumer Electronics-LED television
apply [email protected]
Location: Hyderabad / Vijayawada (Andhra Pradesh & Telangana)
About Moksha Retails Global Private Limited
Moksha Retails Global Private Limited is a fast-growing Retail-Tech and Distribution company transforming the Consumer Electronics and Consumer Durables industry across India. We are building a strong omnichannel distribution ecosystem by combining extensive offline reach with technology-driven operations.
As part of our aggressive expansion, we are looking for dynamic Area Sales Managers who have a strong background in Consumer Electronics distribution and are passionate about building markets, expanding dealer networks, and driving revenue growth.
Position Overview
The Area Sales Manager (ASM) will be responsible for driving business growth across the assigned territory by appointing distributors, expanding retail coverage, achieving sales targets, and leading field execution. The role requires a hands-on professional with excellent market knowledge and strong relationships within the Consumer Electronics ecosystem.
Key ResponsibilitiesDistribution Development
- Identify, appoint, and activate new distributors across the assigned territory.
- Strengthen and expand the existing distribution network.
- Ensure distributor profitability and long-term business sustainability.
Retail Expansion
- Increase active retailer coverage across urban, semi-urban, and rural markets.
- Expand dealer and retailer network to improve market penetration.
- Ensure product availability across all focus markets.
Sales & Business Growth
- Achieve monthly, quarterly, and annual primary and secondary sales targets.
- Drive secondary sales through effective distributor and retailer engagement.
- Monitor sales trends and implement corrective actions to maximize business.
Channel Management
- Build strong relationships with distributors, dealers, and key retail partners.
- Ensure timely collections and healthy inventory management.
- Maintain an optimum Primary-to-Secondary Sales ratio (minimum 85%).
Market Execution
- Execute trade promotions, retail schemes, and product launches.
- Ensure effective merchandising, branding, and in-store visibility.
- Monitor competitor activities and provide market intelligence.
Team Management
- Lead and mentor Sales Officers/RSOs within the territory.
- Drive productivity through regular market visits, coaching, and performance reviews.
- Ensure effective beat planning and execution.
Reporting & Compliance
- Prepare daily, weekly, and monthly sales reports.
- Track KPIs, market coverage, distributor performance, and retailer productivity.
- Ensure adherence to company policies and sales processes.
Desired Candidate Profile
- Graduate in any discipline (MBA preferred).
- 4–8 years of experience in Consumer Electronics, Consumer Durables, or Electrical distribution sales.
- Strong experience in distributor appointment, dealer development, and retail expansion.
- Proven track record of consistently achieving sales targets.
- Experience managing Sales Officers, RSOs, or field sales teams.
- Excellent communication, negotiation, and relationship management skills.
- Strong analytical and problem-solving abilities.
- Must be willing to travel extensively across the assigned territory.
Preferred Industry Background
Candidates from companies dealing in:
- Consumer Electronics
- Consumer Durables
- Home Appliances
- Mobile Accessories
- IT Hardware
- Electrical Products
- Retail Distribution
Key Performance Indicators (KPIs)
- Distributor appointments and activation
- Primary Sales Achievement
- Secondary Sales Achievement
- Retail Outlet Expansion
- Product Availability
- Market Coverage
- Primary-to-Secondary Sales Ratio (≥85%)
- Team Productivity
- Collection Efficiency
- Market Share Growth
Why Join Moksha?
- Opportunity to build markets from the ground up.
- Fast-growing organization with strong career progression.
- High ownership and decision-making exposure.
- Dynamic work culture with performance-driven rewards.
Location
Hyderabad & Vijayawada
Apply Now
If you have a passion for building distribution networks and driving business growth in the Consumer Electronics industry, we'd love to hear from you.
Apply at: [email protected]
Pay: ₹900,000.00 - ₹1,200,000.00 per year
Work Location: In person
