About Us:
DigiLantern is a global leader in Digital solutions and technology services focused on helping our clients achieve digitization of business processes, data driven insights for better ROI and create amazing brand experiences in the digital space. We are a team of over 100 talented experts working on the latest technology stacks and providing solutions to a wide range of customers.
We are pioneer into:
Website Design and Development - Mobile Application Development - UI/UX Development - Digital Marketing - Digital Transformation
- Location: Noida(Sec:3)
- Experience Required:3+ years
- Mode: On-site: Noida: Sec-3
- Shift: 10am-6:30pm
- Workdays: 5.5(Alternative Saturdays are working)
P.S:
Please apply only if you are in Delhi/NCR, as 1st round will be done virtually over zoom, however final round will be Face-Face only, apply only if you're fine for the same.
If you're fine with it , please reach out to us over WhatsApp 9821486056 directly, share resume and details like current in hand salary, expected in hand salary, reason for change, relevant years of experience(META/GoogleAds).
Job Summary
As a Performance Marketing Specialist at Digilantern, you will be responsible for driving customer acquisition campaigns across various digital channels. Your role will involve building, executing, and optimizing paid campaigns while focusing on delivering measurable improvements in revenue, ROI, and overall business growth. You will work closely with cross-functional teams to identify opportunities for innovation and help develop data-driven marketing strategies.
Roles and Responsibilities:
- Campaign Management:
- Build, execute, and manage acquisition campaigns across multiple channels such as social media, affiliate networks, OEMs, and DSPs to increase revenue and ROI.
- Data Analysis & Optimization:
Analyze and optimize campaign performance using data-driven insights. Continuously improve strategies based on quantitative analysis to ensure cost-efficient, high-performing campaigns.
- Root Cause Analysis:
- Reporting & Dashboards:
- KPI Definition & Management:
- Cross-functional Collaboration:
- Performance Improvement:
Qualifications:
- Proven experience of 3+ years in a quantitative marketing role, specifically in managing performance-based campaigns across social media, affiliates, and other digital channels.
- Analytical Expertise:
- Strong background in data analysis, with the ability to derive actionable insights from complex data sets and communicate them to stakeholders in a clear and concise manner.
- Campaign Building:
- Demonstrated success in building and scaling acquisition campaigns with a focus on driving ROI and performance improvements.Excellent presentation, written, and verbal communication skills, with the ability to clearly explain data-driven results and strategies.
- Strong project management abilities, ensuring the successful execution of multiple campaigns in parallel and meeting deadlines.A Bachelor's degree in Marketing, Business, or a relevant field.
- Communication Skills:
- Project Management:
Key Skills:
- Performance Marketing
- Digital Marketing
- Data Analytics & Reporting
- Paid Social Advertising
- Paid Search (PPC)
- Affiliate Marketing
- Marketing Automation
- Campaign Strategy & Execution
- Competitive Analysis
- Budget Management
- ROI Optimization
- Reporting & Visualization Tools
Thanks & Regards
Pankhuri Agarwal
Assistant Manager-HR
[email protected]
9821486056
www.digilantern.com
Pay: ₹40,000.00 - ₹70,000.00 per month
Application Question(s):
- Q. Are you currently in Delhi/NCR, if no please don't apply as it's WFO role.
- Q. how soon can you join us?
- Q. What is your current in hand salary?
- Q. What is your expected in hand salary?
- Q. How many years of experience do you have in Google Ads?
- Q. How many years of experience do you have in META Ads?
- Q. How many years of experience do you have in Youtube Ads?
- Q. 1st round will be virtual over Zoom call,however Final round will be Face-Face in the Offic,please apply if fine.
Work Location: In person
