FirstPrinciples Growth (FP Growth) is a premier marketing agency that helps SaaS companies scale profitable revenue with digital marketing and growth marketing efforts. We have proven strategies such as Own The SERP™ (Search Engine Results Pages) and Beat the Churn Death Trap™ that we leverage to build growth engines for our clients. We are an award-winning agency and have been placed as a finalist in the Global Agency Awards and U.S. Search Awards. FirstPrinciples Growth is part of FirstPrinciples Holding Company.
https://twitter.com/MattU_FP, Partner and Head of Client Services
https://www.linkedin.com/in/pushkarsinha/, Partner and Head of Client Operations
https://www.linkedin.com/in/ameetcmehta/, Partner and Head of Growth
About the role:
As a paid search specialist, you will lead and manage client paid media strategies, monitor performance, execute optimizations, and report results (to the account manager and clients).
Key responsibilities:
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Lead Strategy Development and Execution of Paid Advertising (Google and Bing focused on PPC. Meta, Twitter, and Linkedin Ads for Paid Social Media Advertising )
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Coordinate with Internal Creative, SEO, and Web Development teams.
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Required Ad Platforms & Tools Experience Requirements like; Google Ads / Bing Ads, Google Analytics, Google Tag Manager, Meta Ads, Twitter Ads, Linkedin Ads, Landing Page Creation, Ad copywriting
Desired Experience:
Technical Skills
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Experience in Saas, eCommerce-based projects
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Experience in managing Google Partner Network Program
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Experience in marketing automation tools
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Proficient in using Google Ads Editor
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Shopping Ads & Feed Management + Optimization
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Display & Video Ads Experience: Youtube, Google Display, Programmatic
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Google Tag Manager
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Call Tracking / Offline Conversion Integrations
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Ability to provide creative direction to designers & copywriters
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Paid Social Media Experience: Facebook, LinkedIn, Pinterest & Twitter
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Conversion Rate Optimization (CRO) experience
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Landing page creation platforms - Unbounce or similar platforms
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Experience in behavior analytics - hot jar etc.
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Experience in marketing automation and attribution platforms - HubSpot etc.
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Looking to advance one’s career rather than merely looking for a job to pay the bills
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Someone looking to become 1% better and make others around them better
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Deep empathy with team members and customers
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Deep organization when it comes to writing
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Taking the initiative and raising your voice to improve everything from content to processes.
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Working remotely requires a person to be open.
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Emotional toughness. What does not break you makes you stronger.
