About Us
22Yards is a fast-growing sports-tech company operating premium cricket venues across multiple cities. We are building the future of community sports through technology, infrastructure, tournaments, coaching and digital experiences.
Responsibilities
· Plan, execute and optimize Meta (Facebook & Instagram) advertising campaigns.
· Manage Google Ads campaigns when required.
· Improve CPL and ROAS.
· Build audience, retargeting and lookalike campaigns.
· Coordinate with designers for creatives.
· Prepare weekly campaign reports.
· Implement WhatsApp automation for lead nurturing.
· Configure Instagram and Facebook automated responses.
· Integrate Meta Lead Forms with CRM and WhatsApp.
· Continuously optimize conversion funnels.
Requirements
· 3–5 years in Performance Marketing.
· Strong Meta Ads expertise.
· Knowledge of Google Ads.
· Lead generation experience.
· Understanding of Meta Pixel, Conversion API and event tracking.
· Experience with WhatsApp Business automation and CRM integrations.
· Analytical mindset.
Preferred Skills
· GA4
· Google Tag Manager
· Looker Studio
· Zapier/Make
· Startup or sports industry experience
What We Offer
· High ownership
· Career growth
· Fast-paced startup environment
Pay: ₹50,000.00 - ₹70,000.00 per month
Application Question(s):
- . How many years of hands-on experience do you have managing Meta (Facebook & Instagram) Ads?
1. Less than 2 years
2. 2–4 years
3. 4–6 years
4. 6+ years
- 2. What is the highest monthly Meta Ads budget you have personally managed?
1. Less than ₹1 lakh
2. ₹1–5 lakhs
3. ₹5–10 lakhs
4. Above ₹10 lakhs
- 3. Which of the following have you personally implemented?(Select all that apply)
1. Meta Ads
2. Google Ads
3. Meta Pixel & Conversion API
4. WhatsApp Automation
5. CRM Integration
6. Instagram/Facebook Auto Replies
- 4. Briefly describe your best-performing campaign, including the objective, budget, and results (CPL/ROAS).
- 5. Please share your LinkedIn profile and a portfolio, case study, or screenshots of campaigns you have personally managed. Applications without this information will not be considered.
Work Location: In person
