satisfied and positive. Call on clients to make presentations on solutions and services that meet
or predict the clients’ future needs.
New Business Development:
❖ Prospect for potential new clients for Digital Marketing (SEO, SMO, PPC etc.) and turn these into
increased business.
❖ Identify enquiries within your market or geographic area to ensure a robust pipeline of
opportunities. Meet potential clients by growing, maintaining, and leveraging your network.
❖ Identify potential clients, and the decision makers within the client organization.
❖ Research and build relationships with new clients.
❖ Set up meetings between client decision makers and company’s practice leaders/Principals.
❖ Plan approaches and pitches. Work with a team to develop proposals that speak to the client’s
needs, concerns, and objectives.
❖ Participate in pricing the solution/service.
❖ Handle objections by clarifying, emphasizing agreements and working through differences to a
positive conclusion. Use a variety of styles to persuade or negotiate appropriately.
❖ Present an image that mirrors that of the client.
Client Retention:
❖ Present new products and services and enhance existing relationships.
❖ Work with technical staff and other internal colleagues to meet customer needs.
❖ Arrange and participate in internal and external client debriefs.
Business Development Planning:
❖ Present to and consult with mid and senior level management on business trends with a view to
developing new service offering & networking.
❖ Identify opportunities for campaigns, services, and distribution channels that will lead to an
increase in sales.
❖ Using knowledge of the market and competitors, identify and develop the company’s unique
selling propositions and differentiators.
Management and Research:
❖ Submit weekly progress reports and ensure data is accurate.
❖ Ensure that data is accurately entered and managed within the company’s CRM
❖ Forecast sales targets and ensure they are met individually & by the team.
❖ Track and record activity on accounts and help to close deals to meet these targets.
