Job Summary
The Social Media and Marketing Executive for EventGraphia will be responsible for crafting and executing marketing strategies
that highlight our brand's unique storytelling through wedding photography. This role demands a blend of creativity, a deep
understanding of wedding & social media trends, and proficiency in digital marketing to drive engagement, generate leads, and
enhance our brand's online presence.
Key Responsibilities
Strategy Development
- Develop and implement a comprehensive social media strategy tailored to attract engaged couples, wedding planners, and
other industry stakeholders.
- Stay up to date with wedding industry trends and incorporate them into social media and marketing strategies.
- Identify target demographics — engaged couples, newlyweds, and families — to tailor content and campaigns that resonate
with their needs and desires.
Content Creation & Management
- Create, curate, and manage all published content (trending and engaging reels, wedding stories, client testimonials,
behind-the-scenes footage) across social media platforms.
- Work closely with the photography team to select and showcase the best images and videos from weddings, ensuring
alignment with brand aesthetics.
- Design and maintain a content calendar aligned with key wedding seasons, holidays, and special events.
Community Management
- Engage with the online community by responding to inquiries, comments, and messages from potential clients.
- Cultivate relationships with wedding influencers, bloggers, and other key figures in the wedding industry.
- Monitor and respond to reviews on social media and other platforms, ensuring high customer satisfaction and a positive brand
image.
Campaign Management
- Plan and execute targeted social media campaigns, including paid ads, giveaways, and collaborations with wedding vendors
and influencers.
- Collaborate with the photography team to create campaigns around specific wedding styles, themes, or photography packages.
Analytics & Reporting
- Track and report on campaign success, focusing on lead generation, engagement, and brand visibility.
- Analyze social media performance using tools like Instagram Insights to optimize future content and campaigns.
- Provide regular reports on social media activities, focusing on metrics aligned with business goals such as client inquiries and
bookings.
- Use data insights to refine marketing strategies and content for better audience connection.
Branding & Awareness
- Ensure consistent brand messaging across all social media platforms, reflecting a commitment to capturing authentic,
emotional wedding moments.
- Increase brand visibility by creatively showcasing the portfolio and client experiences through digital channels.
- Highlight client testimonials, unique wedding stories, and successful shoots to build trust and brand loyalty.
Pay: ₹10,023.93 - ₹35,784.09 per month
Work Location: In person
