Position: Performance Marketer - Meta Ads & Google Ads Specialist
Location: Hazra More, Near Jatin Das Park Metro, Kolkata
Timing: 11am to 8pm
Week off: Tuesday
Experience: Minimum 4 to 5 years in performance marketing in preferably in facebook and google ads.
Salary: upto 50000 per month
Key Responsibilities:
Campaign Management:
- Plan, execute, and optimize performance marketing campaigns across channels like Google Ads, Facebook Ads, Instagram, and other relevant platforms.
- Generate High Quality Convertible leads
- Develop A/B testing strategies to optimize creative and targeting for better conversion rates.
- Analytics and Reporting:Monitor and analyze key metrics to assess the effectiveness of marketing campaigns.Generate detailed reports on campaign performance, ROI, and provide actionable insights to improve future strategies.
- Optimization:Continuously optimize ad copy, landing pages, and bidding strategies to maximize the effectiveness of campaigns.
- Utilize data analysis tools to refine target audiences and improve conversion rates.
- Budget Management:Manage and allocate advertising budgets efficiently to achieve maximum ROI.
- Forecast and report on campaign spend and performance against KPIs
- .Collaborative Strategy Development:Work closely with content creators, graphic designers, and other marketing team members to ensure consistent and effective messaging.
- Collaborate with the product team to align marketing strategies with PrepMed’s overall business goals.
- Market Research:Stay up-to-date with the latest industry trends, digital marketing strategies, and competitor analysis.
- Research and implement new marketing strategies to stay ahead in the competitive market.
Requirements
Bachelor’s degree.
Minimum 3 years of experience in performance marketing preferably in edtech.
Strong knowledge in google and facebook ads.
Send your resume at [email protected]
Job Types: Full-time, Permanent
Pay: ₹25,000.00 - ₹50,000.00 per month
Experience:
- Performance marketing: 3 years (Preferred)
Work Location: In person
