Job Summary
IITIL is seeking a strategic, creative, and data-driven Social Media Head to lead the company’s social media presence, audience engagement, thought leadership, and digital brand growth.
The role will own organic and paid social strategy across LinkedIn, YouTube, and other relevant platforms, with a focus on corporate branding, executive visibility, employer branding, employee advocacy, community engagement, and lead generation.
The ideal candidate has strong experience managing B2B technology social media programs and combines editorial judgment, campaign thinking, audience insight, and performance analysis.
Key ResponsibilitiesSocial Media Strategy
- Own IITIL’s organic and paid social media strategy.
- Define platform goals, target audiences, content pillars, campaign themes, and engagement plans.
- Build channel-specific strategies aligned with brand, recruitment, events, and business priorities.
- Identify new platforms, formats, and audience opportunities.
Content and Campaign Management
- Develop monthly and quarterly content calendars.
- Plan and oversee posts, videos, scripts, campaign copy, and community communication.
- Lead social campaigns for service launches, events, webinars, reports, employer branding, and corporate announcements.
- Ensure all content is relevant, engaging, platform-specific, and brand-aligned.
Executive and Employee Advocacy
- Build social media programs for senior leaders and subject-matter experts.
- Convert leadership insights into posts, articles, videos, and industry commentary.
- Partner with Human Resources to strengthen employer branding and employee advocacy.
- Create toolkits and guidelines to help employees amplify IITIL content.
Community and Reputation Management
- Engage with clients, prospects, employees, partners, and industry communities.
- Monitor comments, mentions, sentiment, competitor activity, and emerging conversations.
- Establish response and escalation protocols for queries, feedback, and sensitive issues.
- Identify opportunities to strengthen relationships with industry voices and communities.
Paid Social and Performance
- Plan and execute paid social campaigns with digital marketing and demand-generation teams.
- Define audiences, budgets, creative requirements, and performance benchmarks.
- Track reach, engagement, traffic, leads, conversions, cost per lead, and return on advertising spend.
- Test and optimize messaging, formats, targeting, and calls to action.
Team and Partner Management
- Build and manage social media, community, copy, and creative resources.
- Manage agencies, freelancers, platform partners, and production vendors.
- Establish clear workflows for planning, approval, publishing, moderation, and reporting.
Required Qualifications
- Bachelor’s degree in Marketing, Communications, Journalism, Digital Media, Business, or a related field.
- 8+ years of experience in social media, digital marketing, content marketing, or community management.
- 4+ years of experience leading social media teams or functions.
- Experience in B2B technology, SaaS, IT services, consulting, or professional services is preferred.
- Strong knowledge of LinkedIn, YouTube, paid social media, content distribution, and social analytics.
- Excellent copywriting, storytelling, editorial, and communication skills.
- Experience in executive social media, employer branding, employee advocacy, and reputation management.
- Strong stakeholder-management and campaign-optimization skills.
Preferred Skills
- B2B social media strategy
- LinkedIn and YouTube growth
- Organic and paid social campaigns
- Executive thought leadership
- Employer branding and employee advocacy
- Content planning and editorial management
- Community engagement and moderation
- Social listening and reputation management
- Audience targeting and campaign optimization
- Social analytics and performance reporting
- Agency and vendor management
- Ability to convert complex technology topics into engaging social content
Work Location: Remote
