- We are looking for an experienced and results-driven Senior Digital Marketing Specialist to lead and execute digital marketing strategies across multiple channels. The ideal candidate should have strong expertise in performance marketing, lead generation, campaign optimization, and analytics, with a proven track record of delivering measurable business growth.
Key Responsibilities:
- Plan, execute, and optimize digital marketing campaigns across Google Ads, Meta Ads, LinkedIn, and other platforms.
- Manage SEO, SEM, social media marketing, and content marketing initiatives.
- Generate high-quality leads and improve conversion rates through data-driven strategies.
- Monitor campaign performance, analyze KPIs, and prepare detailed performance reports.
- Conduct keyword research, competitor analysis, and audience targeting strategies.
- Manage website analytics using Google Analytics and Google Tag Manager.
- Develop and execute remarketing and customer retention campaigns.
- Coordinate with designers, content teams, and stakeholders to deliver marketing objectives.
- Stay updated with the latest digital marketing trends, tools, and platform updates.
Required Skills:
- Google Ads (Search, Display, Performance Max, YouTube)
- Meta Ads Manager (Facebook & Instagram Advertising)
- Search Engine Optimization (SEO)
- Search Engine Marketing (SEM)
- Google Analytics 4 (GA4)
- Google Tag Manager (GTM)
- Conversion Tracking and Attribution
- Lead Generation and Funnel Optimization
- Keyword Research and Competitor Analysis
- A/B Testing and Conversion Rate Optimization (CRO)
- Social Media Marketing
- Email Marketing and Automation
- Landing Page Optimization
- Budget Planning and ROI/ROAS Management
- Strong Analytical and Reporting Skills
- Excellent Communication and Team Management Skills
- Proficiency in Excel, Looker Studio, and Marketing Reporting Tools
Qualifications:
- Bachelor's degree in Marketing, Business, or a related field.
- Google Ads and Analytics certifications are preferred.
- Experience in healthcare, clinics, hospitals, or service-based industries is an added advantage.
Job Type: Full-time
Pay: ₹70,000.00 - ₹80,000.00 per month
Education:
Experience:
- Digital marketing: 4 years (Preferred)
Job Type: Full-time
Pay: ₹45,000.00 - ₹60,000.00 per month
Benefits:
Education:
Experience:
- Digital marketing: 2 years (Preferred)
- total work: 1 year (Preferred)
Work Location: In person
