As a Paid Media (Google) Executive, you will be responsible for planning, executing, and optimizing Google Ads campaigns to drive traffic, increase conversions, and achieve marketing objectives for our company.
ROLES & RESPONSIBILITIES:
- Develop strategic plans for Google Ads campaigns, defining objectives, target audience, budget allocation, and timelines.
- Execute end-to-end campaign setup, including keyword research, ad copy creation, bid management, and targeting options.
- Continuously optimize campaigns to enhance performance and maximize ROI.
- Conduct comprehensive keyword research to identify relevant targeting opportunities.
- Effectively manage campaign budgets to ensure optimal resource allocation and goal achievement.
- Set up a list of KPIs to track for each client. Forecast and track key account metrics
- Monitor spending and adjust budgets as necessary to maximize ROI.
- Test different ad creatives, targeting options, and bidding strategies to identify areas for improvement.
REQUIREMENTS:
- Bachelor's degree in Marketing, Advertising, Business, or a related field.
- Proven track record of 6 months to 3 years in driving successful PPC and paid search campaigns
- Strong working knowledge of Google Adwords and all paid search platforms
- Google Adwords certification is preferable
- Passion for PPC and digital marketing in general
- Effective communication and reporting skills
- Strong numerical and analytical skills
- Good working knowledge of Google Analytics
BENEFITS:
- Competitive salary package commensurate with skills and experience.
- Opportunities for professional development and training to foster continuous growth.
- Collaborative and supportive work environment that values innovation and creativity.
- Flexible work timings, 5-day work week, yearly appraisals, and refreshing breaks for work-life balance.
Pay: ₹20,000.00 - ₹35,000.00 per month
Work Location: In person
