Job Description – Performance MarketerPosition
Performance Marketer
Company
Lead Height
Location
Rajarhat, Newtown, Kolkata
Employment Type
Full-Time
Experience
2–4 Years
Salary
₹20,000 – ₹35,000 per month (Based on experience and performance)
About Lead Height
Lead Height is a results-driven Digital Marketing Agency specializing in Performance Marketing, SEO, Social Media Marketing, Branding, Website Development, and Lead Generation. We are looking for a data-driven Performance Marketer who can create, manage, and optimize paid advertising campaigns to generate high-quality leads and maximize ROI.
Key Responsibilities
- Plan, launch, and optimize paid advertising campaigns across Meta (Facebook & Instagram), Google Ads, and other digital platforms.
- Manage Search, Display, Shopping, Performance Max, Video, and Remarketing campaigns.
- Monitor campaign performance and optimize for maximum ROI, ROAS, and lead quality.
- Conduct keyword research, audience targeting, competitor analysis, and campaign planning.
- Set up conversion tracking using Google Tag Manager, Google Analytics 4 (GA4), Meta Pixel, and Conversion API.
- Perform A/B testing on ad creatives, landing pages, and audience segments.
- Prepare daily, weekly, and monthly performance reports with actionable insights.
- Manage campaign budgets efficiently and ensure optimal spending.
- Collaborate with the creative, content, and web development teams to improve campaign performance.
- Stay updated with the latest trends, platform updates, and digital advertising best practices.
Required Skills
- Strong expertise in Google Ads (Search, Display, Shopping, Performance Max, and YouTube Ads)
- Hands-on experience with Meta Ads Manager
- Google Analytics 4 (GA4)
- Google Tag Manager (GTM)
- Meta Pixel & Conversion API
- Conversion Rate Optimization (CRO)
- Remarketing and audience segmentation
- Landing page optimization
- Data analysis and reporting
- Excellent analytical and problem-solving skills
Preferred Qualifications
- Bachelor's degree in Marketing, Business, or a related field.
- Google Ads and Meta Blueprint certifications are an advantage.
- Experience managing monthly ad budgets.
- Proven track record of generating leads and improving campaign performance.
Key Performance Indicators (KPIs)
- Return on Ad Spend (ROAS)
- Cost Per Lead (CPL)
- Cost Per Acquisition (CPA)
- Conversion Rate
- Lead Quality
- Click-Through Rate (CTR)
- Campaign ROI
- Budget Utilization
What We Offer
- Competitive salary package
- Performance-based incentives
- Opportunity to manage high-budget campaigns
- Career growth and leadership opportunities
- Learning and certification support
- Collaborative and innovative work environment
Working Hours
- Monday to Friday: 10:00 AM – 7:00 PM
- Saturday: Half Day
- Sunday: Fixed Off
How to Apply
Email your CV: [email protected]
Call/WhatsApp: 8100457060
Join Lead Height and help businesses grow through data-driven digital advertising and measurable marketing results.
Pay: ₹18,061.69 - ₹72,514.03 per month
Work Location: In person
