Roles and Responsibilities:
- Build, plan and implement the overall digital marketing strategy for XIPHIAS
- Manage all digital marketing channels
- Manage ROI and KPIs
- Prepare and manage digital marketing budget
- Manage all the company’s social media accounts
- Manage, improvise, and improve online content, mapping to SEO and Google Analytics
- Manage and drive SEO ranking to improve web traffic and the quality of web traffic
- Own and manage end-to-end lead generation strategy, execution, tracking, and optimization to ensure consistent flow of qualified leads
- Monitor competition and provide suggestions for improvement in our digital strategy
- Build backlinks to improve domain authority through white-hat techniques
- Track, report, and analyze SEO KPIs and make data-backed recommendations
Requirements for the Role:
- Excellent knowledge of all digital marketing channels
- Good knowledge and experience with online marketing tools and best practices
- Hands-on experience with SEO/SEM, ASO, Google Analytics and CRM software
- Experience in lead generation, funnel optimization, and conversion tracking
- Familiarity of web design and content management
- Good interpersonal, communication and time-management skills
- Any Bachelor’s Degree (A Degree in Digital Marketing is a preference)
Skills:
SEO, Google Analytics, Lead Generation
Job Types: Full-time, Fresher
Ability to commute/relocate:
- Bengaluru, Karnataka: Reliably commute or planning to relocate before starting work (Required)
Education:
Work Location: In person
