We are looking for a Technical Social Media Manager who understands the technical side of social media—not just posting content.
This role is ideal for someone who understands platform algorithms, audience behavior, analytics, automation, AI tools, metadata optimization, and organic growth strategies.
You will work closely with our content creators, designers, photographers, and video editors to maximize the performance of every piece of content.
This is NOT a content creator or graphic designer role.
Key Responsibilities
- Develop platform-specific growth strategies for Instagram, TikTok, Facebook, Pinterest, YouTube, and LinkedIn.
- Optimize posts using hashtags, keywords, captions, metadata, alt text, thumbnails, and publishing schedules.
- Stay ahead of platform algorithm updates and implement new growth strategies.
- Monitor account performance and recommend improvements based on analytics.
- Build KPI dashboards for engagement, reach, follower growth, retention, website traffic, and conversions.
- Conduct competitor analysis and identify growth opportunities.
- Research trending content formats and recommend new initiatives.
- Implement AI and automation tools to improve social media workflows.
- Collaborate with creative teams to improve content performance.
- Optimize influencer and UGC campaigns using performance data.
- Prepare weekly and monthly performance reports with actionable insights.
Required Skills
- 2+ years of hands-on experience managing social media for international brands.
- Strong knowledge of Instagram, TikTok, Facebook, Pinterest, YouTube, and LinkedIn algorithms.
- Experience with:
- Meta Business Suite
- Instagram Insights
- TikTok Analytics
- YouTube Studio
- Pinterest Analytics
- Google Analytics (GA4)
- Strong understanding of:
- Organic Growth
- Social Media SEO
- Keyword Optimization
- Metadata Optimization
- Hashtag Strategy
- Audience Segmentation
- Experience using AI tools such as ChatGPT, Claude, Gemini, Canva AI, Opus Clip, Metricool, Buffer AI, or similar.
- Excellent analytical, reporting, and communication skills.
Pay: ₹35,000.00 - ₹40,000.00 per month
Application Question(s):
- Have you managed social media for an international eCommerce or fashion brand?
- Which analytics tools do you use regularly?
- Have you improved organic reach or follower growth? Share measurable results.
- Share links to 3 social media accounts you have managed.
- Have you built social media dashboards or KPI reports?
- Are you comfortable analyzing performance data and making strategic recommendations instead of creating content?
Language:
Location:
- Mohali, Punjab (Required)
Work Location: In person
